Every Monday, I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Overall adoption remains steady, but “typical day” usage continues to grow—8% of online adults now use Twitter on a typical day. African-Americans, young adults, and mobile users stand out for their high rates of Twitter usage.
Will users click Facebook’s Sponsored Stories? Facebook is now a public company, and its revenue and advertising plans are under significant scrutiny. However, users are more likely to interact with branded content on the site, not advertising, which may be an obstacle for the social network down the road.
“What is inbound marketing and how does it work?” This typically is the first question that our consultants have to answer when speaking to a prospective client. And since inbound marketing underpins what we do, we are always prepared to respond to tough questions about the likes of sales funnel integration, web analytics and social ROI.
Are you looking for simple, straightforward metrics tomeasure the impact of your social media efforts?
Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, .
While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success.
Here are five simple metrics to find out whether your social media effort is paying dividends.
Are you wondering how Pinterest could increase your blog readership?
Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research.
With this in mind, here are six easy steps for tapping the power of Pinterest to drive more traffic to your blog.
Companies with dozens or even hundreds of different social media accounts can have a hard time keeping track of their different social brand identities — and that’s where services such as Sprinklr and Spredfast come in. Their platforms provide social tool kits tailored to the needs of large enterprises, and use natural-language processing techniques to help teams get a handle on thousands of incoming social media messages.
Business-to-business organizations increasingly are using social media to get the word out, according to a B2B Magazine report. LinkedIn is the most popular network, being used by 30% of companies, followed by Facebook at 20%, blogging at 19% and Twitter at 16%. The research found that 7 in 10 respondents said “lack of resources” was their biggest social media stumbling block.
Being a community manager is a 24/7 job. As the representative of your brand in the social space, you have a huge responsibility to be available and responsive. The problem is, no human being is sitting in front of their laptop hitting the refresh button all day and night. Luckily, there are tons of resources that can help you manage your brand’s communities while on the go. All I can say is, thank goodness for smart phones! Here are three great mobile tips that will help you manage your communities while away from your computer.