Here’s what you missed if you didn’t return to this blog every day this week;
Monday June 18th - Last Week in Social Media: 35 mind numbing YouTube facts, how to create a brilliant business blog, 20 ways to get more retweets, mobile social users interact with brands more than they admit, SME welcomes the SoLoMo Show, Social Media Measurement Model, Search and social media marketing spend to remain strong, how is social media impacting traditional news distribution?, “I want a million followers” is not a social media strategy
Tuesday June 19th - Email ads much appreciated by Internet users
Tuesday June 19th - Last 2 Weeks in Traditional Media: TV Watchers use digital devices to multitask online, Moody’s say digital revenues won’t save newspapers, simultaneous media use rises in Europe, rise in TV shows viewed online & mobile, magazine print readership declines, IOOH ads generate strongly positive reactions, newspapers see 1% digital ad gain, newspaper revs sink 6,9%, the great newspaper paywall debate continues
Wednesday June 20th - Last month in Location Based Marketing ; From the creation to the evolution of location based marketing, travelers lean on mobile’s location based info, 3/4 of smartphone owners use location based services, location based services grow in popularity, Foursquare looks to merge check-ins with coupons, want to book restaurants through Foursquare?, location services most wanted mobile feature, 5 ways to market your brand with location based networks, SMBs use of LBS up but remains low
Wednesday June 20th - Last month in Sales Strategies: sales people – use LinkedIn or get canned, value in having a sales process, sick of powerpoint?, Monday morning panic stations?, IAB debuts digital sales certification program, sales funnel or sales pipeline?, use urgency to make the sale, uncommon sales phrases that can lead to success, how work email has reined leisure time
Thursday June 21st - Last Week in Mobile Marketing: comScore reports on Mobile Subscriber market share, mobile is the future but don’t forget the consumer, rise in TV shows viewed on mobile, Mary Meeker promises there is money in mobile, mobile drives direct response for other ad channels, texting & walking, mobile social users interact more with brands than they admit, mobile vs desktop browsing, tablets now 20% of mobile ad impressions
Friday June 22nd - Last Month in Ad Metrics, Measurement & Attribution; viewable impression ignores simple math, the dynamic customer journey, 5 simple social media metrics, doubleclick metrics give publishers trending data, display ads’ quality rising, google aggressive in tracking down scam ads, social media measurement model, cross media attribution, DoubleVerify releases tool to measure viewable ad impression