Every Thrusday I recap 9 mobile & tablet marketing news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Like in the early days of e-commerce, there is some confusion as to what m-commerce actually is. The simplest and most accurate description of m-commerce to me is any transaction made from a mobile device, whether this is by SMS, through an application, browser-based or via contactless (NFC).
By now you’ve probably seen the videos of the woman falling into a mall fountain or the guy who comes dangerously close to a bear while walking and texting. You might even have heard about the New Jersey town that will issue $85 fines to people caught with fingers flying as their feet are moving.
But there may be some good news for publishers and advertisers: the number of mobile ad impressions being served to non-phone devices (a category which consists primarily of tablets) is increasing according to Millennial Media’s Q1 2012 Mobile Mix report.