Every second Tuesday, I recap 9 traditional media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Smartphones are the preferred device for viewers discussing television ads. The growing ubiquity of smartphones, tablets and other connected digital devices has given rise to a new category of user—the multitasker. These users have incorporated newer digital devices into existing habits, particularly when it comes to watching TV.
June brought more bad news for the newspaper industry, in the form of another negative forecast from Moody’s, the ratings agency. Moody’s senior credit officer John Puchalla warned in stark terms that earnings will drop over the next several years, as digital revenue growth fails to offset continuing losses on the print side.
BARCELONA: Almost 50% of Europe’s internet audience engage in simultaneous media use, part of a wider trend towards using more connected devices and conducting greater number of activities online. IAB Europe, the industry body, <a…
Longer Internet videos viewing — particularly that of full-length TV shows — continue to climb at the expense of short-form video content. Share of time watched on smartphones grew by 41% in the first quarter 2012, while the share of time watched on tablets grew by 32%.
Consumer magazines’ print readership declined over the last year, but the losses were partly offset by growth in digital readership, according to GfK MRI. When print and digital editions are considered together, the figure sank 2.6% from just under 1.25 billion to just under 1.22 billion.
Outdoor ads that work with smartphones to generate engaging content generated a positive response from nearly 4 out of 5 consumers in a large-scale U.K. test. WPP out-of-home ad agency Kinetic and vendor JCDecaux teamed for the experiment, which allowed phone users to receive content including video and games by tapping their phones on the outdoor ads.
Newspapers’ digital ad revenue increased 1% for the first quarter of 2012, but overall ad figures revealed a 6.9% decline from a year before, with print ad revenues declining 8.2%. The Newspaper Association of America’s figures showed a broadly based decline across ad categories. And the small gain for digital was down markedly from much stronger advances in the preceding two years.
The latest figures for the newspaper industry show no evidence of a rebound or even stabilization in advertising revenues. According to the Newspaper Association of America, total ad revenues dropped 6.9% from $5.5 billion in the first quarter of 2011 to nearly $5.2 billion in the first quarter of 2012. This was due to declines in print ad revenues, which fell 8.2% to $4.36 billion over the same period.
Case in point: when John L. Robinson, a professor at Elon University, asked the students in his class if they would pay a fee to use Facebook, all agreed they’d pay $1/month for the world’s largest and most popular social network. A smaller number indicated they’d be willing to pay $5, none said they’d pay $10.
Robinson’s story may be anecdotal, but chances are most of us would expect the results he reported from his informal, statistically insignificant poll to be fairly representative of the population at large.