Every second Tuesday, I recap 9 traditional media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
There is no denying the impact that social media has had on the news industry. Particularly, news distribution. People online, now more than ever, are reading, monitoring, and most importantly sharing news on their mobile phones, with their Facebook and Twitter accounts, and with countless other social media digital tools.
Although magazine publishers have embraced mobile platforms, particularly the iPad, the web is still not all that important, executives at Conde Nast and Meredith Corp. indicated on stage at a paidContent conference in New York Wednesday.“We see websites as gateway into the brand,” said Bob Sauberg, president of Conde Nast. Liz Schimel, evp and chief digital officer at Meredith, echoed his statement, calling websites “entry points” through which visitors can discover publishers’ other — namely, paid — products.
TV media companies have it somewhat easier than competitors that have been relying on print newspaper and magazines or radio for their revenue. For the most part, advertisers are still saying they want TV ads to be a major part of their campaigns. But the fragmentation of the TV audience across devices is making the media-buying process more complicated, especially in the local market.
Multi-tasking across devices has arrived: the stats
Unlike some other digital phenomena, it’s not the sole territory of early adopters. Even among those respondents with just a television and computer, 52% report that it’s somewhat or very likely that they’re using another device while watching television.
With each screen added to the mix, that percentage rises, with 60% of smartphone users (three screens) and 65% of tablet owners (four screens) saying that multi-device use is the norm while watching TV.
In a development that could help advertisers and agencies tap into the burgeoning video-on-demand advertising marketplace, one of the largest cable TV operators, Time Warner Cable, this morning said it would utilize BlackArrow to power a “system-wide deployment” of real-time, dynamic ad insertion into its VOD programming.
Radio started the year with modest growth, according to the latest figures from the Radio Advertising Bureau, which said total radio advertising revenue increased 1% to $3.81 billion in the first quarter of 2012. This growth was powered by increases in digital revenues, network radio, and off-air. Spot radio (often called local) was stagnant.
Magazine advertisers’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, continued to be solid in Q1 2012, according to a May 2012 study from Nellymoser. The percentage of advertising pages with an action code, perhaps the most accurate measurement of mobile action code adoption, remained above 8% each [...]
TV is the most popular viewing medium among Americans, but for online consumers globally, computers appear to have edged into the lead in terms of monthly viewership, according to [download page] a May 2012 report from Nielsen. Polling more than 28,000 online consumers in 56 countries during August and September 2011, Nielsen found that 84% [...]
My name is Naga Krothapalli and I lead the global analytics team at Microsoft Advertising. We are starting a new series of blog posts that will offer you insights on Microsoft Advertising’s audience, verticals, and solutions. I hope that you find these posts interesting and actionable. Please share feedback so that we can continue to bring you new insights and analytics. Let us start with the US entertainment audience.
Online is becoming an integral part of media and entertainment consumption. A recent eMarketer study estimates that in 2012, there would be more than 169 million online video viewers, who represent 71% of all internet users. This number is expected to go up to 196 million by 2015i.