Here’s what you missed if you didn’t return to this blog every day this week;
Monday May 28th - Last Week in Social Media: US social media ad spend to double by 2016, trippy rolls out new features, YouTube wants engagement to replace clicks, You don’t have to like your customers, social analytics for ROI, who should teach reputation, Future of TV is more than social, pinterest stats & facts, service is key to social media
Tuesday May 29th - Local Canadian Online Ad Spend
Tuesday May 29th - Last Month in Online Video Advertising: YouTube wants engagement to replace clicks, video viewing in Canada, marketers think online video normal part of mix, short video ads in long-form content shows high completion rates, TV getting more targeted, 5-25min videos work better than 30 second spots, Blendec found the right mix on YouTube, from clicks to completion, video is a Rising Star
Wednesday May 30th - Last month in Ad Spend news; US social media ad spend to more than double, financial mobile ad spend boomed in 2011, more auto ad spend shifts online, online video ad spend in Canada, Canadian online ad spend, ad revenues could take a hit as tracking issues continue, US mobile ad spend to double in 2012,
Wednesday May 30th - Social Local Mobile (So-Lo-Mo) advertising & marketing strategies ; TV advertising to remain strong, online co-op advertising, mobile is gateway to SMB owners, want to book a restaurant through Foursquare?, solving hyperlocal, local TV rev dropped in ’11, Pandora’s pitch to local advertisers, consumers use local searches, 5 DIY tips for SMBs
Thursday May 31st - Last Week in Mobile Marketing: 10 interesting stats, 3/4 smartphone owners use location based services, 63% of tablet owners make a purchase on their device monthly, mobile isn’t a separate platform, financial mobile ad spend boomed, future of email is mobile, marketers eye tablet and mobile rtb, is your QR code landing page mobile and context friendly?, cross-platform report..
Friday June 1st - Last Month in Content Marketing & Branded Content: TV no longer most popular video content device, if content is king then context is queen, hunger for online content remains undiminished, content marketing can take a variety of forms, content should put customer needs first, 21 seriously strong content marketing magnets, from radio to digital, content marketing done right, Say Media debuts content ads,
Friday June 1st - 250 Badges and counting