Hats off to Bertucci’s (of all places) for shooting this really compelling pre-roll ad. Think about this. The ad runs for about 2 minutes as pre-roll. Now, because YouTube is smart, they let me click off after about 5 seconds, but Bertucci’s started with something funny and out-take-like at the VERY BEGINNING that set a tone (which, by the way of my only complaint, never really stayed in that vein of funny). I watched the whole commercial, which ended up being tips on how to handle herbs at home.
via Marketing Charts, Stats, Facts & Trends le 16/05/12
TV is the most popular viewing medium among Americans, but for online consumers globally, computers appear to have edged into the lead in terms of monthly viewership, according to [download page] a May 2012 report from Nielsen. Polling more than 28,000 online consumers in 56 countries during August and September 2011, Nielsen found that 84% [...]
via The Social Customer – The world’s best thinkers on CRM and customer service de dennis_omalley le 17/05/12
If Content is King, Context is Queen. Three tips for GM in wake of their suspending Facebook ads.
via eMarketer Articles and Blog Posts le 13/05/12
Online video’s ever-growing popularity brings it closer to mass-market status. Consumers have demonstrated a voracious appetite for online content that shows no signs of abating. In November 2011, research firm JZ Analytics conducted a survey of US internet users for semiconductor manufacturer Broadcom and found that nearly 87% of respondents consumed 11 hours or more of online content per week at their workplaces or homes, whether surfing the internet, watching online video or checking email.
One of the questions marketers get asked most often starts like this. “I think I get content marketing, but what kind of content works best?” The short answer is that there are at least twelve types of content you can utilize as part of any content marketing plan.
Informative content can set the stage for business-to-business tech marketers “well before sales ever hears from a customer,” Ford Kanzler writes. But that content must address the customer’s needs rather than push a product. “The pay-back will be a competitive edge and increased likelihood of purchase,” Kanzler writes.
via Social Media Today – The world’s best thinkers on social media de FeldmanCreative le 29/04/12
Magnetism is the force of attraction (or repulsion). Your website is your company’s marketing HQ now, so it needs this force. It must act as a magnet with the power to pull visitors in. In a world gone electronic, pull trumps push marketing by an electromagnetic mile.
via 4A’s SmartBrief le 25/04/12
Content marketing was pioneered by Procter & Gamble in the 1930s, when the company launched radio shows aimed at women, which later migrated to television as long-running soap operas. In 2011, P&G introduced an online version of a soap opera, Man of the House, and digital content marketing is considered a powerful marketing tool for startups and established companies alike.
via chrisbrogan.com de ceb le 20/04/12
via MediaPost | Online Media Daily le 17/04/12
Say Media is among the latest online publishers to adopt a “viewable” impressions standard for display ad campaigns. The company, which operates a network of sites spanning categories like fashion, technology and food, has introduced a new ad format based on a cost-per-exposure pricing model that charges only for ads visible within a user’s browser.