Monthly Archives: June 2012

Jun 29

Last quarter’s in-game advertising & social gaming

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xbox360controller

Sam’s daily shared social games & video gaming news articles and retweets Continue reading →

Jun 28

Last Week in Mobile Marketing

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KPCB_Logo_Square

Sam Parent’s retweeted and shared news articles related to mobile marketing & advertising Continue reading →

Jun 27

Last Month in Consumer Marketing, PR & HR

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Mike_Lipkin02_253

Sam’s daily shared marketing strategy news articles and retweets Continue reading →

Jun 27

Last Month in Real-Time Bidding news

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sitescout

Sam’s daily shared real-time bidding, demand side platform and ad trading desk ecosystem news articles & retweets Continue reading →

Jun 26

Last month in Ad Targeting, Data & Privacy

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ie 10

Sam Parent’s retweeted and shared news articles related to ad targeting and online data Continue reading →

Jun 26

Canada ranks 4th in Facebook penetration WW

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Facebook top5 countries by penetration WW 2012

Canada ranks 4th in penetration of Facebook users WorldWide according to a March 2012 eMarketer study. This places us behind Indonesia with 82,5%, India at 63,3% and Argentina at 62,1% but slightly ahead of the US where penetration is at 59,1%. According to recent comScore data on the reach of Facebook in Quebec (where I live) which I could compare with the total population from Statistics Canada, the penetration for this province would actually be 1 or 2 points higher than for the rest of the country (63%). Continue reading →