via Latest Online Advertising content from Econsultancy de Graham Charlton le 11/05/12

Tablets and consumer spending

• 69% of tablet owners make a purchase on their device every month, according tostats from inMobi and Mobext.
• One in ten consumers were also happy to use their tablet for ‘big ticket’ purchases and over 20% claim to shop less in bricks and mortar stores since purchasing their device.
• 50% of tablet owners spend at least an hour a day accessing media content on their tablets, and 72% use it while watching TV.

via Pew Internet Rss Feed: All Content Update le 10/05/12

74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geosocial service to “check in” to certain locations or share their location with friends

via Latest Online Advertising content from Econsultancy de David Moth le 10/05/12

This highlights the fact that it is imperative for brands to have a tablet strategy in place.

Our comprehensive blog post, tablets: the opportunity for marketers, has a number of tips for how advertisers should seek to target tablet users.

The InMobi report also found that more than 50% of tablet owners spend at least an hour a day accessing media content on their tablets, and 72% use it while watching TV.

via We Are Social de Tom Smith le 09/05/12

For many brands, mobile marketing is an exciting prospect but largely under invested, particularly considering the rapid growth of adoption and usage.

via MMA SmartBrief North America le 10/05/12, ClickZ

Financial sector ad spending on mobile platforms rose 314% from 2010 to 2011, according to Millennial Media. Insurance (42%) and banking (28%) led the category, with the target being mostly the young, affluent and brand loyal, and discovered by device platform. The channels benefiting from the media spending tended to be utilitarian services such as weather channels and maps.

via MediaPost | Email Insider le 09/05/12

Mobile open rates are rising faster than expected. If this trend continues, these rates will overtake opens on webmail and desktop email clients by the end of the year, or even as soon as this summer. Here’s what I see as the three big implications of the boom in mobile email:

via eMarketer Articles and Blog Posts le 08/05/12

Interest in RTB-based video ad inventory on the rise worldwide.Advertiser interest in purchasing real-time, impression-level inventory has led toexplosive growth in ad spending on real-time bidding (RTB) inventory.Media-buying firm Accordant Media found worldwide real-time bidding inventory for banner and video ads across online and mobile placements grew 120% in Q1 2012.

via Silverpop Blog de Loren McDonald le 08/05/12

I’m a big fan of using all channels to acquire new prospects/customers and their email addresses so you can nurture and engage with them via the email channel. However, it’s critical to align your form and registration process with the channel and context the prospect used to opt in or register.

via Nielsen Wire » Online + Mobile de jeffb le 03/05/12

The average American watches nearly five hours of video each day, 98 percent of which they watch on a traditional TV set, according to the Nielsen Cross-Platform Report, released today. Although this ratio is less than it was just a few years ago, and continues to change, the fact remains that Americans are not turning off. They are shifting to new technologies and devices that make it easier for them to watch the video they want, whenever and wherever they want.