Every Thrusday I recap 9 mobile & tablet marketing news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Tablets and consumer spending
- 69% of tablet owners make a purchase on their device every month, according tostats from inMobi and Mobext.
- One in ten consumers were also happy to use their tablet for ‘big ticket’ purchases and over 20% claim to shop less in bricks and mortar stores since purchasing their device.
- 50% of tablet owners spend at least an hour a day accessing media content on their tablets, and 72% use it while watching TV.
This highlights the fact that it is imperative for brands to have a tablet strategy in place.
Our comprehensive blog post, tablets: the opportunity for marketers, has a number of tips for how advertisers should seek to target tablet users.
The InMobi report also found that more than 50% of tablet owners spend at least an hour a day accessing media content on their tablets, and 72% use it while watching TV.
For many brands, mobile marketing is an exciting prospect but largely under invested, particularly considering the rapid growth of adoption and usage.
I’m a big fan of using all channels to acquire new prospects/customers and their email addresses so you can nurture and engage with them via the email channel. However, it’s critical to align your form and registration process with the channel and context the prospect used to opt in or register.
The average American watches nearly five hours of video each day, 98 percent of which they watch on a traditional TV set, according to the Nielsen Cross-Platform Report, released today. Although this ratio is less than it was just a few years ago, and continues to change, the fact remains that Americans are not turning off. They are shifting to new technologies and devices that make it easier for them to watch the video they want, whenever and wherever they want.