Every second Tuesday, I recap 9 traditional media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
The future is not all digital, all the time. That’s the word from STRATA, a research concern that just published a new survey on ad agencies and their attention to media mix. Overall, STRATA analysts continue to say that 2012 will be a good year for advertising and while there’s a trend to purchase more digital, traditional is still an in-demand platform for marketers.
Even in these recessionary times, advertisers who maintained their directory ad programs experienced an increase in calls, profit and return on investment. A recent Patek analytics study looked at directory ads published between 2008-2011, comprised of 1572 ad programs, spanning 86 headings. This study provides more evidence that directory ads continue to provide outstanding value …Read full entry
The average American watches nearly five hours of video each day, 98 percent of which they watch on a traditional TV set, according to the Nielsen Cross-Platform Report, released today. Although this ratio is less than it was just a few years ago, and continues to change, the fact remains that Americans are not turning off. They are shifting to new technologies and devices that make it easier for them to watch the video they want, whenever and wherever they want.
Many of you don’t know, but I ran some very interesting social experiments with top networks and programs for several years. The driving questions at the time are still more than valid today. How do you expand the reach of a network, program or personality beyond the reach of the existing audience? And, how do you use social media to drive tune-in?
Radio doesn’t just provide its listeners with emotional drivers, it also serves as a primary place for them to find out about new music and artists, finds Jacobs Media in an April 2012 report. The survey, which polled more than 57,000 US and Canadian radio listeners, found that an impressive 50.8% cited FM radio as [...]
Local TV over-the-air (OTA) revenues dropped 7.8% year-over-year in 2011 from $19.4 billion to $17.9 billion, due primarily to the economy and the odd-year election cycle, details BIA/Kelsey in a May 2012 report. Online revenue sources were strong, though, at $535 million, marking an 18.7% rise compared to the $450 million that local TV stations [...]
Traditional media enterprises are working hard to move up the revenue needle for digital sales. This transition is beginning to take place in the local radio market. But some media experts see radio stations, in general, struggling to improve both their digital sales and their overall growth rates.
NEW YORK: Simultaneous media use has become deeply embedded in the day-to-day habits of US tablet owners, with more than two thirds regularly going online via the devices while they watch TV. A new <a…
The online video market has been predominantly characterized by two fundamentally different types of content: user generated content (UGC) and professionally-produced premium content. The former has incredible reach, but due to a variety of factors such as potentially unsafe brand environments and lower production values it does not command the same high CPMs as the latter. Premium video content, which more closely resembles the TV environment, offers a more premium ad placement and CPM.