Here’s what you missed if you didn’t return to this blog every day this week;
Monday May 7th - Last Week in Social Media: The “I don’t need social media” myth, Twitter not easier than blogging, WOM lessons from Rock Bands, Facebook now at 901M users, 42% of Americans use social media for health care info, create highly shareable pinterest pictures for your business, earned media to be more widespread, LinkedIn’s biggest competitor, cast of characters vital to telling your business’ story.
Tuesday May 8th - Local business online marketing priorities
Tuesday May 8th - Last 2 Weeks in Traditional Media: BlueFin measures TV commercial buzz, tv getting more targeted, Pandora for local advertisers, content marketing from radio to digital, print still king in local news, magazine ad pages fall 8,2%, readers respond to digital newspaper ads, 72% of Americans follow local news closely, trust in tv & print ads declines.
Wednesday May 9th - Last month in SEM and SEO tactics: do flat CPCs indicate drop in ad spend?, momentum for viewable ad impression, agency vs in-house SEO, local optimization facts proven or debunked, 65% view personalized search as bad…
Wednesday May 9th - Last Month in Ad Metrics & Measurement: Hulu ads payable only when 100% streamed, Arbitron debuts mobile analytics, why the vGRP might not be the silver bullet, pay-per-call ad tracking 348% growth!, effective branding measurement requires a mix of metrics, CMO Dashboard, what does Do No Track really mean?, TubeMobul offers Nielsen GRPs, key points about social media measurement
Thursday May 10th - Last Week in Mobile Marketing: invest in in-app ads or mobile display?, Boston 1st with smartphone transit ticket, mobile ad spend to double, Artibtron mobile service competes with Nielsen & comScore, mobile ad impressions up 12%, tablet users expect PC browsing speed, 5 DIY tips for SMBs, 7 best practice tips, Arbitron offers mobile analytics
Friday May 11th - Social Local Mobile (So-Lo-Mo) advertising & marketing strategies : Pandora local ads, 6 online marketing problems, 72% of Americans follow local news closely, pay per call ad tracking 348% growth, local to account for 2/3 of mobile ad spend, AutoTrader and YP lead local ad rev, digital to fuel local ad spend, small biz use of LBS, GPS-targeted digital offers
Friday May 11th - Hard Rock Cafe Las Vegas