Rehab center St. Jude Retreats and Orange Beach Tourism are targeting locally on music service.
If you own or manage a store or business that depends on customers coming in the door, you’ve probably wondered the best way to use the Internet to drive more foot traffic. Regardless of your place in the spectrum of web-savviness, there are things you can do to establish a web presence that can be found online and leveraged into new customers.
These local news enthusiasts follow a diverse set of topics but rely heavily on local newspapers to keep them informed
Mobile advertising continues to shake up traditional ad investments for a variety of media. For call tracking, the shift continues to move dollars from national to local ads. Some 61.6% of the pay-per-call share resides in local ads vs. the remainder for national — the opposite of a year ago, according to analysis from Telmetrics, which measures pay-per-call ad tracking.
Locally targeted ads are forecast to account for 65% share of total US mobile ad revenues in 2016, according to details from an April 2012 BIA/Kelsey Group blog post. Specifically, local will account for $5 billion of the projected $7.7 billion in mobile ad revenues. This represents a dramatic increase from the estimated $0.8 billion [...]
Autotrader.com, AT&T Yellowpages.com and newcomer Groupon made the most local online ad revenue last year, according to Borrell Associates. Autotrader topped the list with $1 billion. Online-only sites took a 46.2% share of the $16.4 billion local market.
Vigorous growth in digital over the next four years is expected to contribute to modest growth in local advertising, with total spending projected at $151.3 billion by 2016, according to BIA/Kelsey. Ad spending in traditional media, meanwhile, is expected to be nearly flat.
Small businesses are turning to certain social media tools in increasing numbers, finds AT&T in March 2012 survey results. Facebook was the most popular tool among small businesses in 2011, up 7.3% year-over-year to 44% of respondents, followed by LinkedIn, which was used by 31%, up 24% from 25% a year earlier. And while those [...]
GPS on smartphones has cleared the way for brands and retailers to launch highly targeted digital incentive programs, but the practice is still in its infancy, Robert Byrne and Abid Mohsin write. To take full advantage, businesses need to master databases to find just the right customers and then think carefully about what to offer and when.