via eMarketer Articles and Blog Posts le 25/04/12

Q4 2011 local searches affected by holiday shopping, year-end activities.AT&T Interactive’s Q4 2011 “Local Insights Report,” which analyzed data culled from its YP Local Ad Network, found that most US local searches were for restaurants, with auto repair and service searches second.Automotive repair and service searches also saw a 25% quarter-over-quarter increase in Q4 2011, likely caused by consumers seeking end-of-year discounts from dealerships. Queries for financial services, real estate, and physicians and surgeons rounded out the top search categories at third, fourth and fifth, respectively. Auto parts and supplies ranked ninth.

via Marketing: Case Studies & Know-How from MarketingSherpa le 18/04/12

Natural search keywords for many industries are dominated by a handful of established players. You can try breaking in through the “front door” by going for the broadest high-traffic keywords, or you can try using the “side door,” with more targeted terms, which might be wide open. This case study shows how a regional medical office launched a local SEO program in a competitive market and increased revenue in a major category by more than 300%. You’ll see how the team researched keywords, local-optimized its website, and increased procedures by 33.5% during an off season.

via MMA SmartBrief North America le 13/04/12, MediaPost Communications

Observers were surprised to see mobile downplayed on Google’s latest earnings call. “We see mobile bringing in more than 10% of revenue and growing,” says IgnitionOne’s Roger Barnette, adding that smartphone and tablet search accounted for 12% of Google’s Q1 total search advertising. Google co-founder Larry Page declared that Google+ is becoming the “social spine” of apps that include Gmail, Wallet and YouTube.

via Tom Tsinas | Entrepreneur, Startup Investor, Internet Marketing Expert de Tom Tsinas le 11/04/12

Did you know that out of the billions of ads submitted to Google, they’ve banned more than 800,000 individual advertisers and about 130 million ads? To do this, hundreds of [...]

via Efficient Frontier Insights de Efficient Frontier le 27/03/12

As we are preparing our analysis for our upcoming State of Digital Marketing quarterly report, we noticed that CPC trends for most verticals were flat YoY and quarter on quarter (QoQ). This is a continuing theme from last quarter where we noticed a similar trend. CPCs in the finance category are a little volatile on a YoY basis as CPCs in 2012 were higher than 2011 for January and February, but were lower in March.

via ClickZ News de Zachary Rodgers le 23/03/12

Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers.

via Bruce Clay Blog de Virginia Nussey le 26/03/12

Andrew Beckman is at the podium as I walk in 5 minutes late! I wasn’t slacking – just getting an interview for SEM Synergy.  Jumping in!

Citation value:

• PageRank of sub-domain of citation
• Content and keyword density on the page
• Backlinks to the page
• Frequency of crawl on the sub-URL where citation exists

Mythbust: The speed of the citation update doesn’t necessarily mean you’re going to rank higher. There are services that make you pay a premium to get data online faster. But that doesn’t account for the time it’ll take for the bot to come. Don’t fall for this.

In traditional SEO, if all things are equal between you and a competitor, exact match domain will give an edge.

via Bruce Clay Blog de Virginia Nussey le 22/03/12

From an audience poll Simon leads, half the audience seems to be in-house and half is from an agency. A good number of in-housers are the only person in their department. Jennifer specializes in placing SEM pros both agency and client side. The talent needed from one year to the next changes as quickly as the industry itself. There are clear benefits to both agency and in-house, and depending on your business model there’s an answer. If you decide in-house is the answer, how do you find the right SEO talent – those are the questions she’s here to answer. Mitch and Ulrich introduce themselves as well.

via Pew Internet Rss Feed: All Content Update le 09/03/12

Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view personalized search as a “bad thing,” a new survey finds. Nearly three-quarters also view gathering data to personalize results to be a privacy invasion.
The findings come out of a survey from the Pew Internet & American Life Project. Around 2,000 adults in the US were questioned between January 20 and February 19 of this year as part of a wide-ranging poll about search engine use, though fewer may have answered particular questions.