Observers were surprised to see mobile downplayed on Google’s latest earnings call. “We see mobile bringing in more than 10% of revenue and growing,” says IgnitionOne’s Roger Barnette, adding that smartphone and tablet search accounted for 12% of Google’s Q1 total search advertising. Google co-founder Larry Page declared that Google+ is becoming the “social spine” of apps that include Gmail, Wallet and YouTube.
Andrew Beckman is at the podium as I walk in 5 minutes late! I wasn’t slacking – just getting an interview for SEM Synergy. Jumping in!
- PageRank of sub-domain of citation
- Content and keyword density on the page
- Backlinks to the page
- Frequency of crawl on the sub-URL where citation exists
Mythbust: The speed of the citation update doesn’t necessarily mean you’re going to rank higher. There are services that make you pay a premium to get data online faster. But that doesn’t account for the time it’ll take for the bot to come. Don’t fall for this.
In traditional SEO, if all things are equal between you and a competitor, exact match domain will give an edge.
From an audience poll Simon leads, half the audience seems to be in-house and half is from an agency. A good number of in-housers are the only person in their department. Jennifer specializes in placing SEM pros both agency and client side. The talent needed from one year to the next changes as quickly as the industry itself. There are clear benefits to both agency and in-house, and depending on your business model there’s an answer. If you decide in-house is the answer, how do you find the right SEO talent – those are the questions she’s here to answer. Mitch and Ulrich introduce themselves as well.
The findings come out of a survey from the Pew Internet & American Life Project. Around 2,000 adults in the US were questioned between January 20 and February 19 of this year as part of a wide-ranging poll about search engine use, though fewer may have answered particular questions.