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Daily Archives: 2012/05/01

May 01

Last month in Ad Targeting, Data & Privacy

Posted on 2012/05/01 by SamParent
bluekai

Sam Parent’s retweeted and shared news articles related to ad targeting and online data Continue reading →

Posted in Daily, Privacy, Targeting | Tagged ad-ology, agencies, bluekai, brendan sasso, campaign efficacy, clients, cloudblue, datalogix, do not track, econsultancy, eu cookie law, excessive promotion, federal trade commission, France, ftc, glynn davies, gps targeting, kathy crosett, marketing charts, mitch joel, online ad targeting, paradox of choice, patricio robles, privacy law, purchase-based modeled audiences, six pixels of separation, targeting variables, the hill, three strikes, twist image, uk government, warc | 1 Reply
May 01

All clicks are NOT created equal

Posted on 2012/05/01 by SamParent
mouse_click_270x270

I thought I’d come out and say it clearly. Some clicks actually matter, some really mean something – they are not all from the same window shoppers who act on impulse alone. Continue reading →

Posted in Classifieds & Directories, Display Advertising, Measurement, SEM / SEO | Tagged ad clicks, classifieds, click, clicks, clickthrough, directories, display advertising, search engines | Leave a reply

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