There’s been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign.
If you want to generate revenue, it’s important to understand how information spreads on the internet. StumbleUpon and BuzzFeed recently teamed up to figure this out.
They found their most viral stories since 2007 were so popular because of cluster sharing. This means that the biggest hits were all shared lots of time among small clusters of friends instead of a few people broadcasting it to a large network.o figure this out.
Why we’re failing to sell with engagement
Most of us are failing to sell with engaging social campaigns. We’re failing because we’re building content marketing itself on an outdated foundation. We’re clinging to mass media advertising ideas and values. Meanwhile, those content marketing programs that create leads and sales are exploiting direct response marketingconcepts and values.
The explosion of digital video gives you unlimited opportunities for audiences to access your content — on any screen, at any time. Maximize your ROI by understanding exactly how, when, where, and why to leverage digital video advertising. Learn to engage users like no other platform can at the IAB Digital Video Marketplace. Join your peers, partners, and competitors on Tuesday, April 10, in New York. Learn more. Brand marketers and advertising agency executives may qualify for a complimentary pass.
Content marketing works well with social media, online search and sales, and is a valuable element at the heart of all three, Heidi Cohen writes. Engaging content can boost sharing in social media, provide context for optimized searches and help enhance brand identity in sales, among other things.
The overflow of quick and witty reaction tweets to the new iPad name proves a name is never just a name. This applies for domain names, too. Here are tips to help you avoid these classic dot-com disasters — poolife.com, therapistsfinder.com or IPallover.com.
Do you openly reveal your pricing online?
The way people shop has now completely changed.
We know that if we look hard enough online, we can usually find what we’re looking for.
And that includes the price of any product or service.
Despite this reality, many business websites fail to address some of the most essential questions their potential and existing customers have, especially when it comes to the subject of pricing.
The rise of complex multimedia social tools such as Pinterest means a larger investment of time and money as marketers adapt their content to match, writes Rebecca Lieb. Even so, marketers should be cognizant of how classic tools such as e-mail and SEO integrate with their plans. “Just as organizations must rebalance to add content to the marketing mix, practitioners of specific digital marketing functions must rebalance as well. It’s time to strategize how existing skill sets will be applied to integrating content into the broader marketing equation,” Lieb writes.