via Jeffbullas’s Blog de Patrick Carver le 11/04/12

There’s been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign.

If you want to generate revenue, it’s important to understand how information spreads on the internet. StumbleUpon and BuzzFeed recently teamed up to figure this out.

via Latest Social Media content from Econsultancy de Jeff Molander le 10/04/12

Why we’re failing to sell with engagement

Most of us are failing to sell with engaging social campaigns. We’re failing because we’re building content marketing itself on an outdated foundation. We’re clinging to mass media advertising ideas and values. Meanwhile, those content marketing programs that create leads and sales are exploiting direct response marketingconcepts and values.

via eMarketer Articles and Blog Posts le 25/03/12

Social media the most popular distribution channel.With nearly 55% growth expected this year, online video will be the fastest-growing ad format in 2012, eMarketer estimates. One factor behind video’s high growth rate is its relatively low base of spending; data from media buying solutions providerSTRATA showed just under 28% of US ad agencies used digital video as a part of their online advertising efforts in Q4 2011.Though the general population of marketers may just be beginning to ramp up investment in online video advertising, January 2012 research from Outbrain showed the vast majority of US brands and agencies are already investing heavily in digital video production for their content marketing efforts.

via IAB SmartBrief le 22/03/12, IAB.net

The explosion of digital video gives you unlimited opportunities for audiences to access your content — on any screen, at any time. Maximize your ROI by understanding exactly how, when, where, and why to leverage digital video advertising. Learn to engage users like no other platform can at the IAB Digital Video Marketplace. Join your peers, partners, and competitors on Tuesday, April 10, in New York. Learn more. Brand marketers and advertising agency executives may qualify for a complimentary pass.

via Custom Content SmartBrief le 22/03/12, ClickZ

Content marketing works well with social media, online search and sales, and is a valuable element at the heart of all three, Heidi Cohen writes. Engaging content can boost sharing in social media, provide context for optimized searches and help enhance brand identity in sales, among other things.

via Mashable » Business de Joann Pan le 09/03/12

The overflow of quick and witty reaction tweets to the new iPad name proves a name is never just a name. This applies for domain names, too. Here are tips to help you avoid these classic dot-com disasters — poolife.com, therapistsfinder.com or IPallover.com.

DomainNameSales.com, a name registration and web hosting company, created aninfographic to teach brands domain name 101.

via Social Media Today – The world’s best thinkers on social media de Robin Carey le 11/03/12

My overwhelming impression of the most important trend at SXSW is the unassailable arrival of content marketing. It’s been building for the past year, but the the stuff that used to belong to PR and to the communications department has been hijacked by marketing.  Put more diplomatically, there is both a new urgency on marketing’s side to develop a story, as opposed to an ad, and an even greater tendency for PR to follow marketing’s lead.

via Social Media Examiner de Marcus Sheridan le 07/03/12

Do you openly reveal your pricing online?

The way people shop has now completely changed.

We know that if we look hard enough online, we can usually find what we’re looking for.

And that includes the price of any product or service.

Despite this reality, many business websites fail to address some of the most essential questions their potential and existing customers have, especially when it comes to the subject of pricing.

via Custom Content SmartBrief le 01/03/12, iMedia Connection

The rise of complex multimedia social tools such as Pinterest means a larger investment of time and money as marketers adapt their content to match, writes Rebecca Lieb. Even so, marketers should be cognizant of how classic tools such as e-mail and SEO integrate with their plans. “Just as organizations must rebalance to add content to the marketing mix, practitioners of specific digital marketing functions must rebalance as well. It’s time to strategize how existing skill sets will be applied to integrating content into the broader marketing equation,” Lieb writes.