The findings come out of a survey from the Pew Internet & American Life Project. Around 2,000 adults in the US were questioned between January 20 and February 19 of this year as part of a wide-ranging poll about search engine use, though fewer may have answered particular questions.
“The Changing Mission of Marketing Data,” a study by the Winterberry Group, revealed that US marketers will invest as much as $840 million by 2012 on information about digital audiences, transactions and “clickstream” behaviors.
Slate’s Matthew Yglesias questions why the mobile version of Apple’s Safari browser isn’t set to accept cookies and deliver targeted advertising. The issue of Safari’s privacy settings arose when Google and other online ad companies were criticized for using a workaround to place cookies on mobile devices. The complaint about cookies and tracking ignores its utility, Yglesias argues, in service targeted and relevant advertising.