Will newer display formats and better targeting help digital revenues rise faster?It’s not news that newspapers are having a harder time than they once did raking in the ad dollars. After years of more dramatic declines, eMarketer estimates that US spending on print newspaper advertisements will dip another 6% in 2012 to $19.4 billion. Digital ad sales for newspapers are doing better—they are expected to increase 11.4% this year—but will still account for only $3.7 billion, meaning that gains on the online side of the ledger will not yet balance out print’s losses.March 2012 research from the Pew Project for Excellence in Journalism
suggests that newspapers are bullish about online opportunities, however, seeing targeting and newer ad formats as important sources of incremental revenues.
NEW YORK: Most advertisers are still falling short when it comes to leveraging “big data” and measuring return on investment, new research has revealed. The Center of Global Brand Leadership, part of Columbia Business School, the New York American…
Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view personalized search as a “bad thing,” a new survey finds. Nearly three-quarters also view gathering data to personalize results to be a privacy invasion.
The findings come out of a survey
from the Pew Internet & American Life Project
. Around 2,000 adults in the US were questioned between January 20 and February 19 of this year as part of a wide-ranging poll about search engine use, though fewer may have answered particular questions.
Stephen Wolfram predicts that we will all self-track some day, but a Pew Internet survey suggests we have a long way to go. Just 1 in 4 internet users track health data online.
Privacy company TRUSTe is launching a product today that tells publishers the identities of the tracking companies that drop cookies on visitors’ computers. The service, dubbed EU Cookie Audit, is aimed at helping companies in the U.K. comply with that country’s privacy regulations.
Prospecting — the technique of finding consumers interested in specific products that they may not know exist — can lead to 147% higher conversion rates when combined with ad retargeting for some industries, according to a new DataXu study.
“The Changing Mission of Marketing Data,” a study by the Winterberry Group, revealed that US marketers will invest as much as $840 million by 2012 on information about digital audiences, transactions and “clickstream” behaviors.
Slate’s Matthew Yglesias questions why the mobile version of Apple’s Safari browser isn’t set to accept cookies and deliver targeted advertising. The issue of Safari’s privacy settings arose when Google and other online ad companies were criticized for using a workaround to place cookies on mobile devices. The complaint about cookies and tracking ignores its utility, Yglesias argues, in service targeted and relevant advertising.
To further pique interest in online ad verification among buyers and sellers, DoubleVerify is expected to make its services available to real-time bidder exchange environments. Specifically, the ad verifier is making its data available to agency trading desks, ad networks and DSPs.