The overflow of quick and witty reaction tweets to the new iPad name proves a name is never just a name. This applies for domain names, too. Here are tips to help you avoid these classic dot-com disasters — poolife.com, therapistsfinder.com or IPallover.com.
Flickr is currently owned by Yahoo! and is a good place to get graphics to add an eye-catching touch to your site. But be sure you understand the licensing requirements that apply to your chosen image. It varies from picture to picture.
Many images on Flickr are subject to a Creative Commons licence, an alternative to full copyright that often means they can be used elsewhere without needing special permission. However, some photographers ask that they receive attribution by name if the image is used.
Others prohibit commercial use of their images. And some state that their photographs must only be used for editorial purposes – that is, alongside news articles, rather than on marketing pages.
“People are taking their smartphones when they go to sit on the toilet!”
This comment was with a lot of laughter, over a couple of glasses of wine. I was having a drink with a visiting friend who sells advertising for one of Canada’s big daily newspapers. She wanted to make a point about the incredible growth in mobile and online use — and she did it in a rather earthy way — while also lamenting the downward trend in newspaper-reading.
“If you know there’s a place to grab 25 million people who want to buy your product or service, and are searching for you, wouldn’t you want to be there?” asks Bryan Segal of Comscore. Segal points out that more and more people are checking out purchases on-line before they buy.
If you visit a newsagent and scan past the magazines on offer you’ll see an array of headlines trying to stand out in a cluttered space. Whatever your interest -from philately to photography- publishers try to entice you to choose their publication and read their stories.
One of them, Jim Gaffigan, was so inspired by the “the brilliant Louis C.K.” that he plans to copy his colleague’s blueprint by selling an upcoming special, Jim Gaffigan: Mr. Universe, for $5 through his website.
That got a couple of entrepreneurs thinking: “If Louis C.K. had to pay $35,000 to build his website, why don’t we offer to build Jim Gaffigan’s for free in exchange for a cut of the revenue?” Those entrepreneurs, Gareth Macleod, a former Facebook engineer, and Ross Robinson, decided it was worth a shot and launched a site, dearjimgaffigan.com.
Today’s combination of data and technology supports increasing methods for marketing measurement. However, traditionally marketing hasn’t been measured to the detail it can be today.
Digital marketers are earmarking more of their budgets for branding-based objectives, according to an eMarketer analysis. Advertisers spent $12.4 billion on branding campaigns in 2011, or 39% of their total online marketing budget. That’s expected to more than double to $26.66 billion in 2016, accounting for 43% of all U.S. online ad spending.