via ClickBrief le 06/03/12, Mashable

Making it easier for customers to find your site via Google searches could mean optimizing the content on your site to include more customer-generated content, fewer duplications and a focus on marketing a few hot-selling products rather than trying to frontload the entire catalog, writes marketing consultant Stacey Politi.

via Marketing Forecast from Ad-ology de Kathy Crosett le 01/03/12

One of the latest online advertising terms, SoLoMo, (Social, Local, and Mobile) is attracting a lot of buzz. During this week’s SMX West conference, Localeze and 15miles presented their findings on how SoLoMo is ‘dominating the search landscape.’ In this fast-moving sector, local marketers must quickly determine how they will implement their targeting programs to connect with their tech-savvy customers.

via Bruce Clay Blog de Brent Yorzinski le 02/02/12

Google recently reminded webmasters that page Titles matter and are an important part of the search results displayed. Why did Google write another post about “better page titles in search results” when the majority of webmasters already know that relevant descriptive Title tags are an important component of a properly constructed Web page?

via eMarketer Articles and Blog Posts le 02/02/12

Three ad formats will get at least 80% of online dollars through 2015.As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising.These three formats will make up upwards of 80% of all spending through 2016, eMarketer predicts. Search is and will remain by far the leading format, although its share of total online ad spending will slip slightly from 2012 to 2016 as online video ad spending nearly doubles its share from 7.9% in 2012 to 15% in 2016.

via Outrider Search Blog de Karl Beeton le 29/01/12

A short time ago Google officially launched a change to their algorithm targeting websites that are cluttered with paid advertisements above the fold. According toInside Search the Google update “looks at the layout of a webpage and the amount of content you see on the page once you click on a result”
Sites that have little quality content above the fold will be most affected by the change.

A bad user experience results from visiting a website and being presented with poor quality content, excessive advertisements making site navigation confusing and difficult, or requiring the user to scroll down the page in order to read the website content. This is something Google is trying to punish by introducing this algorithmic update. Moving forward these types of sites might not rank as highly.

via ClickBrief le 24/01/12, eConsultancy.com

via nextMEDIA Source : Headlines le 22/01/12

Google’s revenues were $37.9 billion last year and 96 percent of that came from advertising. It’s less clear, however, who Google’s biggest advertisers are…http://www.nextmedia-source.com/frame.php?id=4868922

via Outrider Search Blog de Marion Vallier le 23/01/12

All search performance results are calculated on a “last click wins” basis. This means that the last click a user makes always gets the credit for the sales revenue or conversions, regardless of how many other searches are made before this click.

With the click path report, you can see the entire user journey that leads to the conversion on a website.

via Samir Balwani – Internet Marketing Strategy de Samir Balwani le 29/11/11

Do you have a business that drives leads or sales online?

If so, it’s probably safe to say that you’re familiar with search engine optimization. You may have even thought about bringing on a consultant or expert to help you with your website.

Professional SEO’s are a specialized group, so it’s no surprise that they can be expensive. But how expensive?