Every Monday, I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
SOCIAL MEDIA IS DRIVING EMAIL
Our Email Marketing Buyer’s Guide 2012 finds the industry in good health.
The UK market for email marketing platforms and services grew by an estimated 15.5% in 2011 to a value of £388m and has grown steadily in the eight years we’ve been tracking it.
Email marketers can use social media to their advantage. For example, they can add social sharing buttons which can mean emails are spread beyond the subscriber list. Recent stats suggest that social sharing buttons can increase clickthroughs by up to 115%.
3- More than Half of People that Access Social Networks on their Smartphone do so on a Near Daily Basis
2011 saw the continued rise of social networking via smartphone devices and the increasing frequency of this behavior. In the U.S., 64 million smartphone owners accessed social networking or blog destinations via their mobile device in December 2011, an increase of 77 percent from the previous year, while 48.4 million consumers accessed social media in Europe, an increase of 76 percent. In both markets, more than half of mobile social networkers accessed these destinations on a near daily basis demonstrating the increasingly central role mobile media plays in consumers’ daily lives.
Twenty years ago, if you were dissatisfied with a company’s product or business practices, you’d probably stop buying from them. You might write an angry letter. You might even tell your friends and family (a whopping 25 people, at best) not to patronize that business.
But the game has changed with social media. While one angry tweet may not make much impact, the web allows customers to find and connect with like-minded parties. Critical mass has never been more within consumers’ reach. At best, companies strive to be more responsive. At worst, they now live in fear of these pools of discontent.
Many Google+ users are doing virtually nothing with the service after signing up for the site, according to a comScore report. Google+ users spent an average of three minutes per month on the site between September and January, researchers found, while Facebook users spent an average of six to seven hours a month on the network. “Nobody wants another social network right now. … Google hasn’t communicated what the value of Google+ is,” analyst Brian Solis says.
Facebook officials are struggling to monetize the company’s biggest asset: its vast trove of user-submitted personal data. Analysts say that while Facebook’s user-data stockpile could be immensely valuable to marketers, figuring out how to leverage that data without upsetting users is a tough problem. “Facebook already has more data than they are leveraging. There are so many infinite ways to slice and dice the data Facebook currently has that it’s rather daunting,” analyst Rebecca Lieb says.