For the first time ever, there are four generations in the workplace. Millennial interns and new hires are working side-by-side Traditionalists, and independent Generation Xers are clashing with team-oriented Boomers. It is no wonder that an astounding 60% of employers say their workplaces suffer from tension among the generations. The 4A’s Professional Development Series Webinar “They’re Just Not That Into You,” March 15, will demonstrate why each generation acts the way it does, and what you can do as an agency to make it actually work out.
Special pricing options are available for single registrants, conference room and full-agency access to this Webinar. Visit the 4A’s website to learn more and to register today.
Nike’s Digital Sport division is gathering personal data from its youthful consumer base to revise its marketing strategy. The company’s use of traditional media is in sharp decline as it runs after consumers more comfortable with the social and digital conversation and less interested in sports celebrity idolization and big TV campaigns.
When the internet was created it was about presentation and content was king. This is no different than the invention of the printing press. It changed how we thought because of access to information.
How we are spending our time now is changing our brain. Baby boomers spent most of their formative years watching television. Children, on the otherhand, are growing up digital and are not a passive recipient of information anymore.
The new web is about collaboration and the audience have become the publisher. It’s now not only about other people’s intelligence but it’s about network intelligence. So we, as a society, need to look at making changes to the way we create and distribute content and ideas.