Mar
31
What you missed this week: OOH on the rise, illusion of privacy, selling user data,
Sam’s weekly round up of blog posts Continue reading
Monthly Archives: March 2012
Mar
30
Hard Rock Cafe Munich
My in-laws made a wonderful trip last September 2011. They followed an organised trip through Russia visiting St-Petersburg and Moscow while passing through Munich, Germany. As is usual with organised trips of the sort, travelers have very little free / leisure time. Their days are usually booked from dawn to dusk and then some. Continue reading
Mar
30
Last month in Ad Targeting, Data & Privacy
Sam Parent’s retweeted and shared news articles related to ad targeting and online data Continue reading
Mar
29
Last month in SEM and SEO tactics
Sam’s daily shared search related news articles and retweets Continue reading
Mar
28
Last Month in Real-Time Bidding news
Sam’s daily shared real-time bidding, demand side platform and ad trading desk ecosystem news articles & retweets Continue reading
Mar
28
Last month in Ad Spend news
Sam’s daily shared ad spend news articles and retweets from the past week Continue reading
Mar
27
Last 2 Weeks in Traditional Media
Sam’s daily shared traditional media news articles & retweets Continue reading
Mar
27
Why are validated / verified ad impressions important?
Last week I wrote of how we can begin to increase the value of online ads by creating scarcity. The only way at this time to introduce scarcity is for advertisers to require campaigns be audited and their ad impressions validated or verified. I explained how comScore defines validated ad impressions. Continue reading
Mar
26
Last Week in Social Media
Sam’s daily shared social media news articles & retweets Continue reading
Mar
24
What you missed this week: flip customer service on the side, Don tapscott on privacy, mobile rising stars ad units,
Sam’s weekly round up of blog posts Continue reading