via MediaPost | Video Insider le 02/02/12

Always on the lookout for emerging business models in the advertising-supported T/V (Television/Video) space, I became aware of efforts underway by a company called Videology (previously known as TidalTV) to develop just such a model for connected TV.

via Daily Infographic de Spencer Sands le 02/02/12

I could probably make a generalized statement about this infographic before reading it: internet usage is going up this year. It’s pretty clear that more people have access to computers and the internet is becoming a vital tool to every industry. But exactly how much more the internet is going to blow up is unknown. This infographic states overall internet usage will go up 3% this year, which is a considerable amount considering the massive size of the internet. Who knows, maybe Al Gore will make a breakthrough addition to the internet that boosts usage by 10%?

I personally use the internet almost every hour, checking e-mail and facebook messages to stay on top of school. All of my class documents are located on the internet, and most teachers no longer bring any printouts to class. This is already a significant change from 5 years ago, so it’s not hard to argue the internet is expanding its empire. The internet is so far integrated into our lives, I almost run into people walking on the street who are sucked into the internet on their smart phones. There is now internet on airplanes…the one place I thought was a getaway from the cyber world. Did you know that online bingo is a 1.3 billion dollar industry? I didn’t.

via MediaPost | MediaDailyNews le 02/02/12

Traditional broadcast television content is now being made available to turn every screened device into a TV set. It’s a big opportunity for new creative advertising elements.

via IAB SmartBrief le 02/02/12, NetNewsCheck.com

via MediaPost | MediaDailyNews le 01/02/12

Industry ratings watchdog the Media Rating Council has withdrawn accreditation for Arbitron’s portable people meter ratings reports in five markets: Cleveland, Portland OR, Riverside-San Bernardino, Salt Lake City-Ogden-Provo, and Tampa-St. Petersburg-Clearwater.

via MediaPost | MediaDailyNews le 01/02/12

After years of stagnation, outdoor advertising exploded in the first decade of the 21st century, thanks to the advent of digital displays. The recession set it back, but it’s now on track to see sustained growth over the next decade.

via Latest Mobile content from Econsultancy de David Moth le 31/01/12

When researching the product 78% of respondents used a PC, while 54% used a mobile.

Moving onto the transaction stage, 80% opted to make the purchase on a PC while 34% used a mobile.

The proportion of shoppers making a purchase a mobile device is high, and previous research has shown that tablets are leading the way in terms of conversion rate at 3.8% compared to 1.9% on desktop.

via 4A’s SmartBrief le 26/01/12, MediaPost Communications

via Marketing Charts, Stats, Facts & Trends le 26/01/12

Millennials are more difficult to persuade via TV advertising when compared to older viewers, according to [download page] research released in January 2012 by comScore, which found the average lift in Share of Choice (SOC) among Millennials to be 4.6% points, compared to 6.4% points for Baby Boomers (aged 45-59) and 6.6% points for Seniors [...]

Check-out 9 other traditional media news articles here.