Every Tuesday, I recap 9 traditional media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
I could probably make a generalized statement about this infographic before reading it: internet usage is going up this year. It’s pretty clear that more people have access to computers and the internet is becoming a vital tool to every industry. But exactly how much more the internet is going to blow up is unknown. This infographic states overall internet usage will go up 3% this year, which is a considerable amount considering the massive size of the internet. Who knows, maybe Al Gore will make a breakthrough addition to the internet that boosts usage by 10%?
I personally use the internet almost every hour, checking e-mail and facebook messages to stay on top of school. All of my class documents are located on the internet, and most teachers no longer bring any printouts to class. This is already a significant change from 5 years ago, so it’s not hard to argue the internet is expanding its empire. The internet is so far integrated into our lives, I almost run into people walking on the street who are sucked into the internet on their smart phones. There is now internet on airplanes…the one place I thought was a getaway from the cyber world. Did you know that online bingo is a 1.3 billion dollar industry? I didn’t.
Newspaper website traffic was up nearly 6% in the fourth quarter, with two-thirds of Internet users in the 45-to-54 age group visiting sites and 60% of those 18 to 34. The comScore data, analyzed by the Newspaper Association of America, also revealed a 14% increase in time spent on the sites. The gains “demonstrate the growing appeal of newspapers’ online content — particularly for engaged, informed and affluent users whom advertisers, especially those buying political advertising in an election year, seek to reach,” said NAA President Caroline Little.
5- MRC Pulls Accreditation From Five Portable People Meter Markets, Arbitron Says It Will Fix Problems
When researching the product 78% of respondents used a PC, while 54% used a mobile.
Moving onto the transaction stage, 80% opted to make the purchase on a PC while 34% used a mobile.
The proportion of shoppers making a purchase a mobile device is high, and previous research has shown that tablets are leading the way in terms of conversion rate at 3.8% compared to 1.9% on desktop.
A stagnant economy and the continuing rise of digital media likely mean declining ad revenue for newspapers, magazines and radio this year, MagnaGlobal said. Overall ad spending, however, is expected to increase 2%, even discounting a boost from the presidential election and the Olympics.