Here’s what you missed if you didn’t return to this blog every day this week;
Monday February 20th - Last Week in Social Media: rise of social ROI, social media facts, look at 2012, teens migrate to Twitter, too many still believe size matters, 3 kinds of content, 15 tips not to lose your mind, drive more traffic to your site, HR role in social media strategy
Tuesday February 21st - How has advertising evolved in the last 20 years?
Tuesday February 21st - Last Week in Traditional Media: web traffic increases local TV reach, trad leads for introducing brands to consumers, future role of TV, newspaper layoffs, Emmis rev decline, why is social disruptive to traditional media, magazines slip again, ad spend increase predicted for TV
Wednesday February 22nd - Last month in Ad Spend news: online branding takes larger share, online ad spend to surpass print, online rev better at local media with digital only reps, Facebook to claim 5% of online ad spend, ad spend swinging towards mobile, why media revenues won’t be driven by time spent, ad spend increase predicted for TV
Thursday February 23rd - Last Month in Display Advertising: online ad spend consolidation, design with AdChoices in mind, capture awareness via CAPTCHA ads, online branding takes larger share, new online & mobile ad standards, DAA’s Your AdChoices, rich media ads emphasize visual cues, 31% of display goes unseen, refining ad-buying metrics
Friday February 24th - Last Month in Content Marketing & Branded Content: 3 kinds of content people share, 5 content marketing ideas worth stealing, is your content marketing worth reading, custom content spend reaches record levels, content marketing gain traction among manufacturers, custom content bounces back, video attracts 300% more traffic, top 10 tips, jourrnalists must earn the right to teach old media new tricks
Friday February 24th - 4th series of mini-virtual trips out West: Los Angeles, San Diego, Palo Alto, Denver, Chicago, Tempe, College Station