Marketers understand that having the tools to analyze clicks and conversions across search, social, display and other media can improve campaigns. To capitalize on the need, Adometry has released features in its Ad Analytics Suite that enable online advertisers to tap advanced attribution and optimization tools
Facebook isn’t just the largest social networking site on the web (with more than 800 million active users); it also collects a massive amount of information about those users. Through the newly revamped Facebook Insights, Page owners can access a staggering amount of information about their fans’ activities. This information gives business owners valuable insight into what they need to do to give fans a better experience and, in turn, achieve better marketing results.
But it can be challenging to sift through all that data. An easy way to avoid metrics overdose is to find and target just a few key metrics.
The trend of rich-media online ads being imbedded within photographs is likely to continue with the acquisition of Image Space Media by Vibrant Media. The image-based ads, which the automotive industry is using first, should help marketers monetize ads by tracking click-through rates and other metrics.
Break Media, the big digital video advertising network, says it has started a new video technology designed around the growing cost per view ad-buying metric.
Digital marketing platform provider [x+1] released updates to its digital marketing hub Origin 3.0, simplifying the creation of the hundreds of variable ads that serve up in real-time, as well as bypassing the need to drop third-party cookies into browsers.
After we published a primer
for using Google Analytics
, readers said
they were hungry for more.Google Analytics has since revamped its design, giving it not only a cleaner look but also updated data sets. You can now find everything from real-time stats to details about which mobile device your site visitors come from.Though the data possibilities seem endless, Google Analytics product manager Phil Mui says the design reflects three core metrics: acquisition, engagement and outcome. Let’s take a closer look at what these numbers mean and how you can track them with one of the most widely used web analytics platforms.
Metrics and measurement will become a major tool in 2012 for advertisers looking to quantify campaigns. Industry execs have been talking about it for years, but Solve Media CEO and co-founder Ari Jacoby believes the movement will begin to materialize next year.
Despite their increased interest in online ad spending, just 18% of agencies said they can align their primary marketing objective against measurable return on investment, per a Vizu study. Just over one-third of brands and their agencies reported being “drowned” in data and were seeking better, less confusing metrics. Brands and agencies are demanding more proof of niche-targeted ad effectiveness from media sellers, more often in the form of third-party verification.
In November, Guardian announced a partnership with Operative where Guardian’s “print and digital media businesses, including guardian.co.uk, as well as The Guardian and The Observer newspapers, will all be running from the same platform – Operative.One – in the first half of 2012.” Read the release. Andy Beal, Technology Director at Guardian News and Media, [...]