1- Cinema Ads to Boost Recall of Marketers’ Major TV Ads
via Marketing Forecast from Ad-ology de Kathy Crosett le 10/01/12
Several major TV events are just around the corner. One report indicates that ads for the upcoming Super Bowl are already sold out. With advertisers committing huge sums to these events, they may be a little nervous about whether they’re getting enough bang for their buck. New research seems to indicate there’s an easy way to extend the reach of advertising following significant TV events.
2- Sales of digital music surpassed those of CDs in 2011
Digital downloads accounted for more music sales than CDs and other physical media for the first time last year, according to Nielsen and Billboard’s 2011 Music Industry Report. Digital track sales increased 8.5%, while physical sales fell 5%.
3- Coupon inserts decline, as marketers shift from discounts
The distribution of free-standing insert coupons declined 6.5% last year to 272 billion, per Kantar Media. Kantar sees the decline following two years of FSI increases as a good sign of economic rebound, as advertisers typically resort to coupons more during downturns.
4- Community Newspapers Seen Valuable for Shopping, Ad Info
via Marketing Charts, Stats, Facts & Trends le 27/12/11
69% of residents in areas served by a local newspaper with circulation of under 15,000 say that their local paper provides valuable local shopping and advertising information, while 81% rely on the paper for local news and information, according to a survey released in December 2011 conducted by the National Newspaper Association (NNA) and the [...]
5- Best of 2011: Marketers to Fuel Growth of Fourth Screen
via Marketing Forecast from Ad-ology de Faye Oney le 27/12/11
Just when ad industry experts and observers have grown accustomed to talking about the effects of 3 screens – TV, PC and mobile phone – on consumers, things change. The Nielsen Company is now reporting on the fourth screen – the video exposure that occurs in out of home locations. These screens are increasingly prominentRead the Rest…
6- Yellow Pages Industry Looks to Digital for Growth
via Marketing Forecast from Ad-ology de Kathy Crosett le 14/12/11
Yellow Pages publishers have known for some time that the revenue generated from their traditional directories is in decline. Many of these publishers are successfully transitioning to other media products. But new research shows that the industry overall is facing a revenue drop for the next few years.
7- TV Budgets Shifting To Video Ad Spend
via MediaPost | MediaDailyNews le 15/12/11
A 32% rise in digital video advertising dollars coming from TV budgets is forecast. Video ad spending is growing at a fast rate and significant monies devoted to it are coming from TV budgets, upping the cost per view.
8- Newspapers’ Digital Audience Skews Younger, More Affluent
via MediaPost | MediaDailyNews le 13/12/11
People who read newspapers’ digital content tend to be younger, better-educated and more affluent than the print audience for newspapers. The research confirms newspapers’ success in building a substantial, and desirable, online audience.
9- Once A Newspaper Reader…
via MediaPost | Metrics Insider le 16/12/11
eMarketer this week reported that in 2011, adult consumers said they spent 65 minutes a day on mobile devices, versus 44 minutes with print media.
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