Every Monday, except the last 2, I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Cliff explains why businesses need to consider getting into podcasting and the opportunities podcasting offers. He tells you how to share your expertise on podcasts to bring in more business.
More than half of marketers say that the chief meaning of a Facebook “like” is to signal that the user enjoys the content in question, and 41% said that “liking” a brand indicates a desire to communicate with that brand, according to a study by CMO Council and Lithium. Meanwhile, one-third of marketers said that a “like” means customers are seeking incentives or rewards for engagement, and 27% said customers were seeking exclusive events or discounts.
Blendtec’s “Will It Blend?” videos have racked up 181 million views, winning the company 440,000 YouTube subscribers and 85,000 Facebook “likes.” To figure out how social buzz converts into sales, the company uses Google Analytics to track social referrals, and tracks coupon codes to understand its social conversion rates. “It’s not complicated, but it works for us,” says Nate Hirst, a marketing analyst for the company.
Online marketers need to focus on finding ways to build meaningful engagement, Edelman Digital executive Michael Brito says. That means prioritizing authenticity and trust, and avoiding marketing methods that involve paying for endorsements or social actions. “Buying followers is useless. Brands will see zero business value by manufacturing a community,” Brito says.
Social media has opened countless new avenues for promotion of all kinds. As a result of blogs, Twitter, Facebook and more, it’s as if we all have access to a bullhorn, and thus, the ability to promote ourselves whenever and to whomever we choose.
Within your company, surely you’ve grappled with the use, disuse and even misuse of social media. But have you thought about using it for employee recognition? Communicate your staff appreciation by employing social media as a positive acknowledgement tool. It’s a highly visible and yet low-cost way to show your support.