Jan
31
SoLoMo advertising & marketing strategies
Sam’s daily shared local marketing & advertising news articles and retweets Continue reading
Monthly Archives: January 2012
Jan
31
Online advertising targeting – intent-to-buy targeting
Intent to buy targeting is similar to behavioral and retargeting in the sens that you’ll target someone somewhere who’s demonstrated a defined behavior somewhere else. The difference lies in the de defined behavior – in this case a clear demonstration of intent-to buy. More specifically, that agreed-upon behavior is recent – most often is from the past 7 days – so that the user in question is quite possibly STILL in the market to buy that product of service. Continue reading
Jan
30
Last Week in Social Media
Sam’s daily shared social media news articles & retweets Continue reading
Jan
28
What you missed this week: retargeting, real-time bidding, OBA self-regulation, ad revenue forecasting,
Sam’s weekly roundup of posts Continue reading
Jan
27
Hard Rock Hotel Chicago
I visited Chicago in early October 2011 as I began my new job as Vice-President of IAB Canada by attending the annual Borrell Local Mobile Advertising Conference. The Hard Rock Hotel is located on North Michigan Avenue 2 blocks from where my conference was held. I was lucky to be able to catch an earlier flight so I had time to visit the hotel on my way from the Airport to where my conference was held. I took plenty of pictures of the place from outside and in, as well as bought t-shirts of my family and friends. Continue reading
Jan
27
Ad revenue forecasting – Traffic forecasting explained
For this exercise, I’ve taken numbers from one website I used to manage as an example. You’ll see I’ve filled in on the horizontal months. They actually start at December 2005, but for the sake of clarity I’ve only shown here 2009 through to the end of 2014. In other words I’ve taken the last three years’ worth of data for forecast the next 2. Ideally, you should try to go as far back as you possibly can, even if it’s only one month here and there – it’ll give you more background on which to rely. Continue reading
Jan
26
Last Week in Mobile Marketing
Sam’s daily shared mobile marketing and tablet news articles and retweets Continue reading
Jan
25
Last Month in Real-Time Bidding news
Sam’s daily shared real-time bidding, demand side platform and ad trading desk ecosystem news articles & retweets Continue reading
Jan
24
Last Week in Traditional Media
Sam’s daily shared traditional media news articles & retweets Continue reading
Jan
24
Online advertising targeting – retargeting
Retargeting is a tactic by which an advertiser can try to close an unfinished sale or non-transacted shopping basket. This is the ideal tactic by which to offer an even better deal to a still unconvinced potential client, or to upsell a recent buyer Continue reading