Last Month in Content Marketing & Branded Content

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1- The Role of Storytelling & Technology on the Advertising Industry #Imaginelon

via Microsoft Advertising Community de Mari Kim Novak – MSFT le 21/11/11

If you’re in or around the marketing industry, there’s a word you’ve probably heard quite a bit recently. It’s something that has been a part of our lives since we were born, even before we were born and is a part of our daily lives.

Do you know what it is?

Storytelling.

We all know what it is, but how do we incorporate it into today’s high tech society in a way that is creative, relevant and highly connected? How will our stories change? Or will they?

New Google Search2- Latest Google updates make fresh content key

via ClickBrief, Entrepreneur.com BY JASON FELL| November 7, 2011

Businesses hoping to achieve high rankings in Google searches now have even more reason to regularly update their sites with fresh content. The search engine’s latest algorithm update puts a higher value on up-to-date content.

3- Contently Provides An Open Marketplace for Writers and Publishers To Connect

Mashable, by 

It’s not uncommon to hear of writers, journalists and publishers hitting roadblocks in their careers.

There are the writers and journalists who find it nearly impossible to search for, yet alone land exceptional freelance opportunities. Then there are the publishers who are faced with countless requests from writers, making it difficult to select the most experienced or distinguished journalists in the bunch.

That’s why three startup entrepreneurs founded Contently, a website geared toward empowering and connecting quality writers and brands.

4- Content Marketing: Effort reduces cost-per-lead 90% and achieves 30% clickthrough rate on barrier page

MarketingSherpa, Nov 02, 2011, by David Kirkpatrick, Reporter

There are times when the effectiveness of long-standing marketing campaigns start to diminish. When this is the case, the answer is to look toward new strategies that accomplish the same marketing goals.

Sermo, an online community of United States physicians that creates and sells custom research, faced such an issue. Its lead generation efforts for selling its core business of custom market research through surveys and panels were almost exclusively direct response marketing.

5- Content Marketing To Become Leading Strategy for B2B Operators

via Marketing Forecast from Ad-ology de Kathy Crosett le 26/10/11
B2B operators typically have a long sales cycle. As such, they face unique challenges in maintaining a long-term relationship with prospective clients. One way to stay connected is to share information in a consultative sales fashion. This practice has given rise to the practice of content marketing.

Screen shot 2011-10-26 at 11.40.00 PM6- Why great content alone is never enough

Content only matters if you can actually persuade people to read it, writes Marcus Taylor. To boost your content’s share-worthiness, it’s worth grading it on criteria such as uniqueness, relevance, tone and timing, then seeing whether you can figure out ways to improve those grades before publishing. “If content were king, then great posts wouldn’t go undiscovered every single day,” Taylor notes.

7- Branded entertainment takes a starring role in new series

via AAF SmartBrief le 28/10/11, New York Times | 10/27
“El Diez,” a series about a Mexican soccer player debuting Sunday on ESPN Deportes, is the Spanish-language sports channel’s first scripted show. Production costs being footed at least in part by a number of top sponsors, including Burger King and Home Depot, whose products are being incorporated into the series’ story lines.

8- Free or Not Free: Talking about Content with Clay Shirky and IBM’s Saul Berman

from Social Media Today by Robin Carey

Social Media Today, with IBM, hosted a breakfast interchange with author and digital visionary Clay Shirky and IBM Global Business Services (GBS leader and author Saul Berman at the Yale Club.  Part of PivotCon and Social Week, the breakfast included an audience of CEO’s, CMO’s, investors and top bloggers to participate in a conversation about how to monetize in the era of “freemium.”

9- Five Steps To Implementing A Content Strategy

Your potential BTB customers want access to content that helps educate them, improves their decision-making capabilities, and increases their confidence level in their final purchase decision. According to a recent survey GlobalSpec conducted on the “industrial buy cycle,” 83% of buyers review up to three pieces of content before making decisions on purchases under $1,000, while 70% review four or more pieces of information on purchases greater than $10,000.

Check-out 9 other branded content and content marketing news articles here.

3 thoughts on “Last Month in Content Marketing & Branded Content”

  1. Pingback: What you missed this week: 2012 predictions, cost per lead reductions, geotargeting, dwell rate, free or not free? | Samuel Parent's Blog

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