If you’re in or around the marketing industry, there’s a word you’ve probably heard quite a bit recently. It’s something that has been a part of our lives since we were born, even before we were born and is a part of our daily lives.
Do you know what it is?
We all know what it is, but how do we incorporate it into today’s high tech society in a way that is creative, relevant and highly connected? How will our stories change? Or will they?
Businesses hoping to achieve high rankings in Google searches now have even more reason to regularly update their sites with fresh content. The search engine’s latest algorithm update puts a higher value on up-to-date content.
Mashable, by Veena Bissram
It’s not uncommon to hear of writers, journalists and publishers hitting roadblocks in their careers.
There are the writers and journalists who find it nearly impossible to search for, yet alone land exceptional freelance opportunities. Then there are the publishers who are faced with countless requests from writers, making it difficult to select the most experienced or distinguished journalists in the bunch.
That’s why three startup entrepreneurs founded Contently, a website geared toward empowering and connecting quality writers and brands.
4- Content Marketing: Effort reduces cost-per-lead 90% and achieves 30% clickthrough rate on barrier page
MarketingSherpa, Nov 02, 2011, by David Kirkpatrick, Reporter
There are times when the effectiveness of long-standing marketing campaigns start to diminish. When this is the case, the answer is to look toward new strategies that accomplish the same marketing goals.
Sermo, an online community of United States physicians that creates and sells custom research, faced such an issue. Its lead generation efforts for selling its core business of custom market research through surveys and panels were almost exclusively direct response marketing.