Every Thrusday I recap 9 mobile & tablet marketing news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
I’ve had an interesting experience repeat itself lately, and then repeat again, and again. In several occasions lately, I’ve bothered to click a QR code (one of those nifty 3D barcodes like the one you see above), and this effort has redirected me to a non-mobile-formatted web page. This is a missed opportunity.
As many consumers hungrily await the release of Amazon’s Kindle Fire, there is evidence that tablets may be reshaping online viewing habits.
Tablet users averaged 30 percent more viewing time per session compared with desktops, according to data released this week by Ooyala, a provider of video services to major brands. Tablet users also tended to be more engaged, finishing videos at nearly twice the rate as desktop users.
Tablet users multitask most while watching news, sports and food TV shows
Last year, Yahoo! partnered with Nielsen for the “American Multitasker” study, and found that 75% of Internet users are surfing the Internet while watching TV. This represented a 20% increase over the previous year. In addition, more than half of these multitaskers said that the Internet is their primary focus.
British retailer Tesco is launching an ambitious augmented reality program on Thursday that will let consumers see 3D images of more than 40 products online.
As outlined in the video above, the technology requires a browser plugin. After that, consumers have to use a “marker” like a Tesco catalog or club card to active the augmented reality (AR). Users can then hold up images from the catalog to their computer’s webcam to see a floating 3D version of the product.