via chrisbrogan.com de ceb le 09/11/11

I’ve had an interesting experience repeat itself lately, and then repeat again, and again. In several occasions lately, I’ve bothered to click a QR code (one of those nifty 3D barcodes like the one you see above), and this effort has redirected me to a non-mobile-formatted web page. This is a missed opportunity.

via IAB SmartBrief le 14/11/11, CNET, by Steven Musil

As many consumers hungrily await the release of Amazon’s Kindle Fire, there is evidence that tablets may be reshaping online viewing habits.

Tablet users averaged 30 percent more viewing time per session compared with desktops, according to data released this week by Ooyala, a provider of video services to major brands. Tablet users also tended to be more engaged, finishing videos at nearly twice the rate as desktop users.

via MediaPost | MediaDailyNews le 13/11/11

With magazines and newspapers racing to introduce apps for tablet computers and e-readers, it was only a matter of time before someone started aggregating them to help advertisers achieve greater scale and reach. That’s what Mediaspace Solutions is doing with its new Tablet Network, which aggregates 161 newspaper and magazine tablet apps.

via MediaPost | Online Media Daily le 11/11/11

Serving high-quality mobile video advertising is a unique and challenging endeavor. Mobile video ads must launch consistently on different devices and operating platforms with various screen sizes.

via Social Media Today – The world’s best thinkers on social media de Clinton Bonner le 15/11/11

Augmented Reality applications may look like a lot of fun, but at this point, are they actually delivering value to the end user or are they a mere social & marketing gimmick? If the latter, when will they get better???

via Marketing Charts, Stats, Facts & Trends le 16/11/11

Search advertisers experience higher click-through-rates (CTR) for mobile phone and tablet search campaigns than for desktop search campaigns, at 166% and 137% respectively, according to a November 2011 report from Macquarie Group that uses data from Efficient Frontier advertisers. Data from the report indicates that across its advertiser clients, Efficient Frontier found that mobile conversion [...]

via Yahoo! Advertising Blog de dmolina le 17/11/11

Tablet users multitask most while watching news, sports and food TV shows

Last year, Yahoo! partnered with Nielsen for the “American Multitasker” study, and found that 75% of Internet users are surfing the Internet while watching TV. This represented a 20% increase over the previous year. In addition, more than half of these multitaskers said that the Internet is their primary focus.

via Mashable » Business de Todd Wasserman le 16/11/11

British retailer Tesco is launching an ambitious augmented reality program on Thursday that will let consumers see 3D images of more than 40 products online.

As outlined in the video above, the technology requires a browser plugin. After that, consumers have to use a “marker” like a Tesco catalog or club card to active the augmented reality (AR). Users can then hold up images from the catalog to their computer’s webcam to see a floating 3D version of the product.

via MediaPost | Metrics Insider le 18/11/11, by Michael Kaushansky,

Mobile measurement continues to be a hot topic in digital media. We need three things to enable mobile measurement: 1) Develop a measurement framework; 2) centralized data collection; 3) provide an integrated reporting view.