Do you believe local search is a search engine marketing strategy best pursued by consumer marketers? Think again. According to MarketingSherpa research, local search is underutilized by all marketers, yet it should be part of any B2B marketer’s overall search effort. This article offers six tactics to help you get started with search engine business “place” listings, tells you how location-based landing pages can improve local search, and even provides a tip on how handling “under-the-hood” elements of your website can boost local search efforts.

The number of campaigns costing over $250,000 on mobile ad network Millennial Media more than tripled and the total number of campaigns doubled in the last year. Local ad spending in particular was up during the first quarter as advertisers shifted more dollars from traditional

We’re in the business of helping our clients set up shop online. A new product we’re releasing in the coming week is one we hope will allow small local businesses to create sites optimized for local search, complete with analytics and monthly reporting. It’s our vision of the total package a local business needs to create a competitive, search and social friendly online presence with the expertise and infrastructure we’re in a unique position to offer. But there’s one critical element of a website we can’t provide: your domain name. We can, however, offer guidelines and recommendations for how to pick a domain name that supports your brand and goals as a community business.