A look at two recent local online ad spending forecasts and why they disagree by billions.
While some traditional local media have taken a hit in the current economy, overall local ad spending is projected to increase led by higher digital ad spending.
Although half of national marketers say local marketing is a key to overall growth, 86% say they’re looking for better ways to localize their content, according to a study by the CMO Council. Survey respondents said obstacles include the need to better understand market dynamics and variables and the difficulty in creating locally relevant versions of content.
via Google Alerts – “transcontinental media” de Quebec Monitor le 31/10/11
Despite the belief held by many that what’s printed in weekly community papers is only of “local” importance and easily dismissed, people often forget that proximity has the potential to impact us the most. Local municipal affairs may sound boring and not terribly “sexy”, but they’re often the essential building blocks of a community; the decisions that profoundly affect us in our daily lives.
Sears is finally getting in on the local deals craze. The retail giant has launched a pair of new sites that highlight deals and discounts on merchandise at an Internet user’s nearest Sears or Kmart outlet.
Do you believe local search is a search engine marketing strategy best pursued by consumer marketers? Think again. According to MarketingSherpa research, local search is underutilized by all marketers, yet it should be part of any B2B marketer’s overall search effort. This article offers six tactics to help you get started with search engine business “place” listings, tells you how location-based landing pages can improve local search, and even provides a tip on how handling “under-the-hood” elements of your website can boost local search efforts.
The number of campaigns costing over $250,000 on mobile ad network Millennial Media more than tripled and the total number of campaigns doubled in the last year. Local ad spending in particular was up during the first quarter as advertisers shifted more dollars from traditional
Mon, 06/27/2011 – 03:43 by Greg Sterling, i2G, via @gsterling
Verve Wireless is a San Diego CA-based mobile ad network consisting of approximately 1200 local media sites (mostly newspapers). The company’s network features both small business and national-local advertisers; and it has created and released the first of what will apparently be quarterly reports focused on local-mobile advertising and consumer behavior.
We’re in the business of helping our clients set up shop online. A new product we’re releasing in the coming week is one we hope will allow small local businesses to create sites optimized for local search, complete with analytics and monthly reporting. It’s our vision of the total package a local business needs to create a competitive, search and social friendly online presence with the expertise and infrastructure we’re in a unique position to offer. But there’s one critical element of a website we can’t provide: your domain name. We can, however, offer guidelines and recommendations for how to pick a domain name that supports your brand and goals as a community business.