Every Monday I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Convince & Convert, February 3, 2011 Written By: Jay Baer and Amber Naslund
We hate math.
Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned.
Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. In 2009, there were 1,147,910 households with a TV in metropolitan Charlotte, North Carolina. Of those more than 1 million households, the behavior of just 619 was tracked by Nielsen to determine ratings. A total of 619 families became the unelected representative tastemakers for 1,147,291 other families. That’s not math; that’s folly.
Using both browsers and applications, the U.S. audience accessing social networks from mobile devices totaled 72.2 million in August for a 37% gain from a year before, according to comScore. Facebook was still dominant, with 57 million users, and more than half of mobile social users in August accessed a posting from an organization, brand or event.
Okay, so maybe Mac and PC people have their differences — a lot of them. But, the same can’t be said about Android and iPhone users. Or can it?
New analysis from mobile data management startup Onavo, shared exclusively withMashable, sheds some light on the differences between iPhone and Android users, at least when it comes to their mobile social networking behaviors.
Onavo analyzed data from a representative sample of more than 100,000 mobile owners, and looked at more than 40 terabytes of anonymized mobile data over a 30-day period.