Last Week in Social Media

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Every Monday I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.

1- Buying earned media

via Seth’s Blog de Seth Godin le 25/10/11

The term has been around since 1988, but it’s not truly understood by many.

You can’t buy earned media.

It doesn’t arrive on schedule.

Earned media isn’t free media, because the amount of time and energy and risk you have to expend to get it is hardly free.

It’s like all the other things we earn. It is worth more precisely because you cannot simply command it to comply.

[An aside: throughout the history of advertising, ad agencies have rarely, if ever, bought ads for themselves. Worth noting that firms that would seek to help you generate earned media are much better at taking their own advice.]

2- SOCIAL MEDIA ATTRIBUTION, Beyond user engagement

via Media Contacts de Cassiano Pelloso le 15/07/11

This Havas Digital Insights piece outlines Artemis’ methodology for attribution across Display, Search, Video and Social Media, showing real-world examples of applications to the ecommerce world, as well as laying out the framework in which the analysis is being carried out.

Social Media Attribution Infographic

3- Myth: To Be Heard, Talk. Truth: To Be Heard, Listen.

from Social Media Today by Eric Harr-Resonate Social Media
“Most overzealous business brands, and overeager personal brands, make this mistake in social media. They are falling over themselves, charging into social media, over-caffeinated, trying to “message” people…when the first thing they should be doing is listening. As a business, the only way to know what to say is to listen to your customers and help them improve their lives.”

4- Making Sure That Your Web Presence is Social Media Friendly

from The Social Customer by CompuKol
Your web presence is of vital importance to your business. It is a well-established fact that content is at the heart of your web presence. You need to write content and you need to share content with others easily. 

5- What To Do When No One Talks About Your Company Online

from Social Media Today by Todaymade
“All of the experts tell you to monitor your brand, and to be responsive to the needs of your online audience, but rarely do they tell you what to do when you have no audience.”

6- Deflating 5 Common Social Media Myths

from Social Media Today by centralpawebster
Every day, I talk with business owners who do not understand social media. They do not know what it is or how it works. I hope this blog will help to debunk some of the top social media misconceptions. Ok, ok, I’ll set up the page!

7- The influence of word of mouth marketing

from Damn, I Wish I’d Thought of That! by Andy Sernovitz

This fantastic infographic from WOMMA says it all. Learn more at the upcoming WOMMA Summit.

8- Twitter Fastest-Growing Mobile Audience, Up 75%

Among top social networking services, Twitter had the fastest-growing U.S. mobile audience for the three months ending in August, up 75% to 13.4 million. Twitter’s mobile growth should get another boost through the service’s integration into the latest version of Apple’s mobile operating system, iOS 5. LinkedIn was a close second, growing 69% to 5.5 million, followed by Facebook, up 50% to 57.3 million, per comScore.

9- Free or Not Free: Talking about Content with Clay Shirky and IBM’s Saul Berman

from Social Media Today by Robin Carey

Social Media Today, with IBM, hosted a breakfast interchange with author and digital visionary Clay Shirky and IBM Global Business Services (GBS leader and author Saul Berman at the Yale Club.  Part of PivotCon and Social Week, the breakfast included an audience of CEO’s, CMO’s, investors and top bloggers to participate in a conversation about how to monetize in the era of “freemium.”

Check-out 9 other social media marketing news articles that you might have missed here

3 thoughts on “Last Week in Social Media”

  1. Pingback: What you missed this week: they need to see the ad, record-breaking year, beyond clickthroughs… | Samuel Parent's Blog

  2. Pingback: Revue de la semaine du 7 novembre 2011: cours mkgt médias sociaux, vidéo publicitaire, bouche à oreille, pub comportemental | Blogue de Samuel Parent

  3. Pingback: Last Week in Social Media | Samuel Parent's Blog

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