Remember the old line “content is king”? For a long time in the SEO community we thought it was that easy. Create good content and they (traffic, social, rankings) will come. But is that still true with the rise of social, local and personalized search? What about the recent Google Panda update? Content “farming” as it’s called, was hit pretty hard by the Panda update and now companies are having to refocus their entire view of content creation as a viable SEO strategy. There’s a big case for internet marketers to take their focus away from content since there are signs that content isn’t exactly “king” anymore.
Marketers don’t like to make mistakes. People don’t like to make mistakes. Content has become a core ingredient in the Marketer’s recipe for success. The challenge is that creating great content is like creating art: it’s not a perfect science and it requires both time and commitment before you start getting good at it (and great results). Like art, some people never get good at it. There are some core lessons that can be learnt from brands who create great content (and some of them ain’t pretty).