Every Monday I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
How much time are you spending on social media? Can you tell if it’s helping sales?
Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts?
That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.
Social media is evolving so quickly that it almost makes your head spin.
Google+ arrived on the scene only a few months ago and has quickly gathered nearly 50 million users, Twitter continues to grow past 200 million and Facebook continues to evolve both its personal profiles and company Fan pages.
The social web is the third phase of the Internet’s evolution which has followed the portal phase around 1995 (such as Yahoo and AOL) and search phase which commenced in earnest in the late 1990′s ( including Google and Bing).