Monday October 17th - Last Week in Social Media: what drives brand sociability, why you need a social media training program, mags get C- or less, presence trumps ads, Hispanics hooked on Facebook, multiple corporate blogers?, Facebook looking beyond clic, social media around the world
Tuesday October 18th - Earned media, what this?
Tuesday October 18th - Last Month in Email Marketing: email volume down, email metrics show dip, 3-legged stool of online success, 8 tactics to leaverage timing, email & search still most popular activities, double email ctr with video, 80% commercial emails reach inbox, where is your email delivered?
Wednesday October 19th - Last Month in Traditional Media; RDV Media 2011 key takeaways, why radio matters, newspaper’s latest weapon against decline, magazine newsstand halved in 10 years, newspaper sells discount tablets, the changing media landscape, magazines & newspapers likeliest sources for QR codes, interactive ads pay off
Thursday October 20th - Last Week in Mobile Marketing: more time in mobile apps than on web, when to update your app, publications slow to adopt mobile, mobile ad supply outstrips demand, QR best practices, don’t trade your wallet yet
Friday October 21st - Last month in consumer marketing and public relations: social shoppers are less frequent but buy more, state of the Internet, what is earned media?, Klout, impact of social on PR, what’s owned marketing?, interactive approaches 1/3 of all media.