TweetInfopresse held its 3rd annual RDV Media event on September 15, 2011, attended by some 600+ Quebec media industry professionals. It should come as no surprise that traditional Medias need to innovate their practices and embrace the digital sphere. This message was highlighted several times during the conference. In order to assist marketers and advertisers [...]
It’s taken a while, but newspapers across the U.S. are finally ready to leverage all those retailer relationships, build their own mobile coupon service and possibly revitalize their dying ad businesses
. Dozens of them are partnering up with the Associated Press to introduce iCircular (no, it’s not from Apple), an HTML 5-based, iPhone “app within an app” that will offer localized, real time deals. An Android version is expected later this year.
We remain today a little under $3 billion shy of our 2007 high water revenue mark of $20 Billion. I’m quite confident that we are well on our way back to that number. But there are those who doubt our strengths. Some look at our top five categories and they see secular radio issues in our cyclical media world. – I do not.
The combined newsstand sales of 68 major American magazines declined by nearly half from 2001-2011. Leading weekly and monthly magazines saw total average newsstand sales plunge 47.5% over the course of the decade.
The Philadelphia Media Network, which publishes The Philadelphia Inquirer and Philadelphia Daily News, is pioneering a new approach to selling both digital subscriptions and tablet computers. The company is marketing discounted tablets, carrying the Android operating system, bundled with digital subscriptions.
Anyone who follows the media business cannot fail to be impressed by how much — and how fast — the media landscape has changed in recent decades. In addition to the rapid evolution of media technology and consumption habits in the last few years, one of the most remarkable trends has been the upheaval in the advertising landscape. They include the rise of the Internet, the continued expansion of cable TV, and the dramatic decline of print — especially newspapers. Plus, broadcast TV and radio are struggling to hold on to their share, in a situation where the only certainty is further change, as a continuing economic downturn accelerates long-term secular shifts.
comScore recently released a first look at QR code usage from its comScore MobiLens service. The report found that more than 14 million Americans scanned a QR code on their mobile phone in June 2011, representing 6.2 percent of the entire mobile population in the U.S. The most popular source of a scanned QR code was a printed magazine or newspaper, with nearly half scanning QR codes from this source. Product packaging was the source of QR code scanning for 35.3 percent of the audience, while 27.4 percent scanned a code from a website on a PC and 23.5 percent scanned codes from a poster/flyer/kiosk.
[from Paid Content] – Twenty-three out of MediaNews Group’s 57 newspapers in 11 states — the smaller and mid-size newspapers in California, Pennsylvania, New Mexico, Massachusetts and Vermont — will enact a metered paywall for online content starting today.
The paywall goes into effect after readers have read five pages of online content; then print subscribers must $1.99 per month or $19.99 per year for online access, while non-print subscribers are charged $5.99 per month or $59.99 per year. Certain items like obits, classifieds, and he newspapers’ home pages will remain free.
While most advertisers are still repurposing static print ads for the digital editions of print magazines, those that opt to include interactive elements (or create new ads with interactive features) are seeing a big payoff in terms of reader engagement and brand perception.