You know how a 3-legged stool works, right? If you’re missing one of the legs or have a weak leg the stool will eventually fall to the ground. It takes all 3 for the stool to be successful at it’s job – holding you up. The online world has a similar 3-legged stool – SEO, Email and Social. All three work in harmony to support a comprehansive online presense. If you’re missing one, the others suffer.
“Search engine knowledge is the first key to organic SEO success. Our friends at Google occasionally change or update their algorithm which affects the ranking of websites worldwide. Keeping up to date on changes within Google, Yahoo, Bing and others as well as taking the necessary steps to develop an organic SEO strategy and implement all the tactics can become a monumental task.”
Two weeks ago, I shared the first half of a “Do-Not-Do” list for SEM neophytes that I crowd-sourced from fellow SEM geeks on Facebook, Google+, and Twitter. And now, the rest of the story…
Pay-per-click (PPC) advertising is key to most online marketing campaigns today, and it’s often expensive and overwhelming. If the tedious nature and large time commitment required to run a successful — or even unsuccessful — PPC campaign has got you down, you are not alone. However, a good ROI makes it all worth while. Here are 10 tips to help improve your PPC campaign in hopes of a gaining a greater ROI and making the whole process more enjoyable and fruitful.
Although banner ads may be experiencing big growth this year
, they’re not getting any more effective. The average click-though rate for banners fell in 2010, according to a survey by Google
.Google’s report, seen as the industry standard, pegged 2010 U.S. click-through rates (CTR) at 0.09%
compared to 0.1% in 2009. That means about one person in 1,000 actually clicks on banner ads, despite attempts to make them more inviting.
Search and email remain the two online activities that are nearly universal among adult internet users, as 92% of online adults use search engines to find information on the Web, and a similar number (92%) use email. Since the Pew Internet Project began measuring adults’ online activities in the last decade, these two behaviors have consistently ranked as the most popular, even as new platforms, broadband and mobile devices continue to reshape the way Americans use the internet and web. Even as early as 2002, more than eight in ten online adults were using search engines, and more than nine in ten online adults were emailing.
Search engine results pages evolve. Do clicks? Search has changed over the years, from results page redesigns to algorithm tweaks. But for digital marketers search remains their most important focus, at least measured by spending, and is a critical tool to drive traffic to marketer websites. Research from SEO services firm Slingshot SEO
gives marketers new benchmarks for the click value of high-ranking keywords.
9- SEO Tip 302:
by Fraser Cain, @keywordstrategy, 24 July 2011 Remember that everyone sees personalized rankings now. You might be #1 for some people, and on page 3 for others.