Everybody, calm down: Facebook is not getting rid of its location-based product, as has been reported elsewhere over the past few days. Rather, one year in, it is making some major changes to it. The new location-based features look less like a Foursquare wannabe and more like an all-inclusive product that better reflects the way users actually use Facebook.
The changes were laid out in a Facebook blog post explaining a bevy of new features on privacy and sharing.
Events such as concerts and sports matches are now part of Foursquare’s check-in options as the location-based service expand -
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Foursquare today launched their new automated brand tool. It replaces the old manual process for creating a brand page with a sleek new process that allows brands to sign up within a matter of minutes and offers a number of other new features for brands, including Facebook page integration and new ways to check in to locations. Brand pages — which currently number around 2,500 — are expected to skyrocket now that the process is simpler and doesn’t require foursquare approval. Here’s your guide to everything there is to know about brand pages.
McDonald’s’ summer “Toast Your Town” campaign marks its first use of Foursquare in the New York metro area. The campaign promoting McCafé beverages, from agency Arnold Worldwide, also spans Twitter, online and traditional media. Residents of nine metro areas — Manhattan, the Bronx, Brooklyn, Queens, Staten Island, Fairfield County, Conn., Long Island, New Jersey and the Westchester/Hudson Valley region — are being encouraged to celebrate their hometowns and engage in a friendly competition to win McCafé “parties” (beverage giveaways at McDonald’s restaurants).
Posted on July 29, 2011 by WebmasterWorld, HostMDS, via @mr_lbsLocation-based check-in service Foursquare and local deals site Groupon are partnering up to offer real-time daily deals, Foursquare confirmed today. Several deals have already gone live in Chicago, and deals all over the U.S. and Canada should be live by Sunday.
Brands must pony up to get name inside the mobile game.
from
SmartBrief on Social Media, By
SPENCER E. ANTE, Wall Street Journal,
Start-up Foursquare Labs Inc. has a large user base and a $600 million valuation, but unlike social-media stars Zynga Inc. and
LinkedIn Corp., it has a big hole on the revenue line. Now, the service, which lets users announce their location to friends by “checking in” at bars, restaurants and other venues via cellphone, hopes to ease its revenue problem with a series of pacts to remarket daily coupon deals from LivingSocial, Gilt Groupe and
AT&T Inc. to its 10 million users.
by Brian Anthony Hernandez, July 13th 2011, Mashable, via @CaraLeighIngram Foursquare checkins will now play a role in determining yourKlout score. The San Francisco-based startup has just added Foursquare to its scoring system, which already factors in Facebook, LinkedIn and Twitter to measure the online influence of social media users.
Fresh off celebrating
10 million members, Foursquare is now commemorating a new achievement — more than 500,000 merchant accounts. The startup made the announcement in a blog
post Wednesday, highlighting several creative brands who are currently using Foursquare for
marketing purposes.
1- Facebook isn’t turning its back on location marketers
3- Everything you need to know about creating a foursquare page
8- Klout Now Factors in Foursquare Checkins
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