Now, more than ever, is the time for brands and companies to begin understanding how the chaotic and real-time world of Twitter can massively influence the ways in which consumers perceive them.
With so many different channels of communication and new social networks popping up every other day, it’s not difficult to see why brands tend to miss the mark when it comes to efficiently using individual marketing platforms for their intended purpose. For example, although Facebook is obviously a social networking tool, the majority of consumers who use Facebook are not quite the same as Twitter users when it comes to influencing the general public about a brand.
Most brands have accounts on Facebook, Twitter, YouTube,Foursquare and many other social platforms, not to mention multiple profiles within each service for different store locations, branches, audiences or product lines. As an agency that manages social clients, understanding how to keep these social accounts streamlined and organized is important for the continued success of your projects.
Here are a few tips for keeping the social workflow under control.
Ticketmaster has added Facebook integration to its interactive seat maps. The new feature allows you to share your live event plans by tagging yourself into your seat, and thus allowing your Facebook friends to see where you are sitting. If you have already purchased tickets for an event, you can also tag yourself at a later date.
You can select who you want to share your plans with: everyone (default), just your friends, or nobody at all. If you purchased tickets for your friends and tagged them, they will get Facebook notifications asking them if they want to share their seat with their Facebook friends as well.
Everybody, calm down: Facebook is not getting rid of its location-based product, as has been reported elsewhere over the past few days. Rather, one year in, it is making some major changes to it. The new location-based features look less like a Foursquare wannabe and more like an all-inclusive product that better reflects the way users actually use Facebook.
The changes were laid out in a Facebook blog post explaining a bevy of new features on privacy and sharing.
Are you getting tired of Social Media?
A few years back, there was a slew of Blog posts, Podcasts and in-person conversations about Social Media fatigue. This was just before Twitter broke big. There was a feeling of, “yes, I’m now connected to a lot of people and we’re all sharing all sorts of stuff, but now what?” Foursquare and Twitter broke the fatigue because it brought Social Media to the palm of your hand. Social Media truly went mobile and local. In doing so, it also made Social Media much more personal and powerful. It turns out that Social Media niches never became as popular of a concept (at least, not yet) as the platforms filtered down to the local level through mobile connectivity.
Please read this speech by Admiral Gary Roughead, U.S Chief of Naval Operations (the CEO of the U.S. Navy).
I think it is one of the most important statements made by a leader of a major institution about the role of social media in our society. Kudos to Admiral Roughead and his very smart team, especially Cmdr. Charlie Brown.
My message to CEOs everywhere: If the Navy can do this, with all of the real security issues that they face, then your company should be embarrassed not to be meeting this standard of excellence.
Google has opened the way for third parties to integrate Google’s +1 button in their social media platforms. -More-
POEM, or Paid vs. Owned vs. Earned Media, is a strategy framework that ad buyers and planners use to segment campaigns and channels. Paid/owned/earned gave us a common working language to organize our conversations and separate the big buys from the experimental backwaters. However, in 2011, the concepts behind paid/owned/earned will break the back of your media team and send money leaking out of your strategy. The world has changed and a new media framework is needed.