1- Who Are You Online? [infographic]
Whether you are 17 or 67, Facebook is the standard method to make friends, to keep friends, to spy on friends and to invite friends to events. Facebook creator Mark Zuckerberg championed the cause for Internet authenticity, encouraging users to have single online identities. On the opposite extreme of the argument, 4chan, a collaboration of anonymous users, has churned out both creative Internet trends and headline grabbing pranks. 4chan’s founder Christopher “Moot” Poole believes this anonymity is the key to online authenticity.
2- What are users’ needs when it comes to online advertising?
Samuel Parent | Jul 29, 2011 | Business 2 community
Today’s youth, Gen Y, likes brands contrary to Gen X who prefers NO NAME to brand X. The new youth associate themselves with the brands they love on social media, by sharing their brands’ content and sharing their experiences with those brands. The 18-24 year old age group in general are expecting huge change in how they will access content in the future. They also positively expect better engagement and interaction with those brands directly and through their advertising and marketing programs according to Microsoft Advertising.
3- What Are Advertisers’ Needs Going Foreward?
Samuel Parent | Jul 29, 2011 | Business 2 community
Like publishers (see their needs here), advertisers also need to increase their ROI. However the ROI they’s looking to increase if with repect to their online advertising specifically. Moreover, advertisers are seeking to increase the reach of their campaigns. They are also looking for more flexible advertising vehicles, capable of adapting to their needs on a per campaign basis, offering the possibility of carrying their brand beyond the simple opportunity to be seen while also differentiating themselves from the competition – to stand out on the page and be seen.
4- Internet Usage Statistics and Trends
The internet is changing the way buyers and sellers connect. Is your business prepared for these growing opportunities on the Internet?
In this video, learn more about the usage statistics and trends of the Internet’s most popular platforms such as Facebook, Twitter, Google, LinkedIn and more!
note; I work for Mediative which is a company owned by Yellow Pages Group, and I collaborate with Tom Tsinas at IAB Canada.
5- Virtual Goods and Currency: Real Dollars Add Up
6- The Web & Business Tools Startups Use Most [INFOGRAPHIC]
Putting the likes of the super-funded aside (Color, anyone?), most early-stage startups operate on tight budgets and spend their dollars sparingly. A bevy of web services have made start-up costs all the more affordable, but now there’s the conundrum of nearly too much choice.
The folks at BestVendor surveyed 550 startup staffers — most in marketing and executive administration positions — on their favorite tools for email, accounting, web analytics, CRM, productivity, design, storage, payment processing, operations and so forth.
7- Marketing Has Changed – Part 2 – The Rebirth of Word of Mouth
Sookie Shuen | Jul 28, 2011 | Business 2 Community, via @B2Community
The social networks are here
The reason that social media marketing is so successful in today’s business environment is, as already outlined, down to the consumer mindset, rather than business strategists. Since the internet (and digital marketing in general) became common place, people have been working hard to avoid unwanted adverts. Things such as popup blockers and spam filters are rendering direct online advertising campaigns (such as email marketing) costly and useless.
8- The Death of the Funnel, long live the funnel
9- Business Models for 5 Industries in Crisis
JULY 10, 2011, Wall Street Journal, By Don Tapscott, via @mitchjoel @wschroll
In our 2006 book Wikinomics, Anthony D. Williams and I looked at dozens of companies that have used the Internet to transform their business models and achieve tremendous success. However, in the five years since the book’s publication, we’ve noticed something striking: the rate of business model innovation has not accelerated. Yes, some individual companies have achieved competitive advantage by exploiting the web and networked business models. But overall the gains have been modest.
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