By Fraser Cain, @keywordstrategy
Get the owner or CEO of your company blogging. It’s a great way to show they’re involved and engaged with the site.
We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… This post is part of a major update to a host of previous ones published in 2009 and 2010 on this blog.
What’s the situation really like in 2011? Traditional media are not dead – not yet at least. But many newcomers have made their entrance on the marketing landscape in the last 10-15 years. Let’s look at the situation with Facebook a bit:
Apparently in light of Google’s announcement of their social Google+ project, Google is rolling out a new user interface (UI) for its standard search product. The UI appears to be modeled after the new Google Profile design.
Research says niches score 2.5 times higher than some other categories.
ADOTAS – Hey retailers — Hitwise Intelligencecalculates that a Facebook Like of your brand’s page is worth 20 visits to your actual site.
I’ve lost count of the times people – including a surprising number of colleagues in media companies – roll their eyes at the mention of Twitter. “No time for it,” they say. “Inane stuff about what twits are having for breakfast. Nothing to do with the news business.”
Have you ever heard of a woman named Olive Logan? I had never heard of her either, but I encountered her tale in Mark Twain’s autobiography (by the way, this autobiography is close to 500 pages long, so get used to the Mark Twain references!) and her story really stuck with me.
While companies busily high-five each other over implementing social-media plans that have limited strategy around them — and while the majority of celebs send tweets that make them look like twits — let’s look at a few rules of thumb that I hope can help those jumping into what can be awfully frigid waters. Most importantly — thanks for adding to the list.
1. It’s easy to do. Ok, so I get that you really don’t have time to blog. But you’re reading blogs and when you’re done, you could make a quick connection and gain a nice bit of exposure by jotting a quick comment. Doesn’t have to be a dissertation. Just a line or two.