- What can Foursquare tell us about how people live?
The death of the check-in may have been exaggerated. Beyond surveyed a statistically representative panel of 1,003 U.S. consumers during the week of April 18th. Respondents were asked 21 questions designed to assess their familiarity with and usage of location-based apps like Facebook Places and Foursquare.
Check-ins get $2 off at the pump.
from About Foursquare by Chris Thompson
New data from comScore shows that nearly 1 in 5 smartphone users are using a location-based checkin service. Of the 16.7 million mobile users using checkin services, 12.7 million check in to either foursquare, Facebook Places or Gowalla via smartphones, representing 17% of the smartphone market. Those users display a high consumption rate for mobile media and other hallmarks of early adopters.
Foursquare has partnered with Starwood Hotels and Resorts to begin offering members of the Starwood Preferred Guest (SPG) loyalty program additional points, badges and rewards for their checkins at participating hotels.
Social juggernauts Groupon and Foursquare are reportedly in talks to integrate Groupon’s wildly popular daily deals service with Foursquare checkins.
Would both companies be better as one entity?
Foursquare has added a powerful data partner in Canada.YellowAPI, the digital arm of the Canadian Yellow Pages, has offered their database of 1.5 million curated venues to foursquare as a part of their “venue harmonization project.”
Note: I work for Mediative which is part of the Yellow Pages Group.