1- Foursquare data show check-ins are most common at airports, malls, train stations
- What can Foursquare tell us about how people live?
2- Deals & Checkin Specials Not Free Enough? You Might Like This New Service
3- The reality behind the check-in
The death of the check-in may have been exaggerated. Beyond surveyed a statistically representative panel of 1,003 U.S. consumers during the week of April 18th. Respondents were asked 21 questions designed to assess their familiarity with and usage of location-based apps like Facebook Places and Foursquare.
4- Foursquare Campaign Targets Gas Prices
Check-ins get $2 off at the pump.
5- New data shows 17% of smartphone users check in
from About Foursquare by Chris Thompson
New data from comScore shows that nearly 1 in 5 smartphone users are using a location-based checkin service. Of the 16.7 million mobile users using checkin services, 12.7 million check in to either foursquare, Facebook Places or Gowalla via smartphones, representing 17% of the smartphone market. Those users display a high consumption rate for mobile media and other hallmarks of early adopters.
6- Starwood Hotels Adds Foursquare to Loyalty Program
Foursquare has partnered with Starwood Hotels and Resorts to begin offering members of the Starwood Preferred Guest (SPG) loyalty program additional points, badges and rewards for their checkins at participating hotels.
7- SCVNGR brings location-based gaming to real world, marketers
8- Should Groupon Acquire Foursquare?
Social juggernauts Groupon and Foursquare are reportedly in talks to integrate Groupon’s wildly popular daily deals service with Foursquare checkins.
Would both companies be better as one entity?
9- YellowAPI becomes first Canadian partner for foursquare’s venue harmonization project
Foursquare has added a powerful data partner in Canada.YellowAPI, the digital arm of the Canadian Yellow Pages, has offered their database of 1.5 million curated venues to foursquare as a part of their “venue harmonization project.”
Note: I work for Mediative which is part of the Yellow Pages Group.