1- In the U.S., Tablets are TV Buddies while eReaders Make Great Bedfellows  Where are you using yours?

Nielsen Wire, May 19, 2011 via @NielsenWire

The Nielsen Company’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too. According to Nielsen’s recent survey of nearly 12,000 connected device owners:

2- 4 in 10 Marketers Use Mobile

3- Smartphones Represent 7 in 10 Impressions

4- Tablet Users Buy/Browse Online More than Smartphone Users

Tablet users who spend $250 or more online annually are more likely to engage in online buying/browsing behavior than smartphone users who spend this amount, according to [sign-in] a March 2011 study from the etailing group and Coffee Table. Data from “The ‘Shopping Mindset’ of the Mobile Consumer” indicates tablet users are more likely than [...]

5- Reasons Mobile Video Ads Outperform Online Video Ads

6- How Searches on Smartphones Fit in the Purchase Funnel

MAY 11, 2011, eMarketer, via @Mediative

As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular. Search, one of the top online activities overall, is becoming more important on mobile for both users and advertisers. eMarketer estimates that mobile search ad spending will make up 27% of the US mobile ad market this year, rising to 34% by 2014.

note – I work for Mediative

7- 3 Ideas for Selling Homes with Mobile Marketing

Mobitrove, via @Mobitrove and @borrellassoc

According to Borrell Associates latest industry paper, 2011 Real Estate Advertising Outlook: Mobile and Social Media Benefit Most from Rebound, 35% of real estate –related businesses say they have been pitched a mobile-based advertising campaign, and 17% of real estate-related businesses have used mobile as part of a marketing campaign. Interest is rising, as 47% of this group says they are likely or somewhat likely to engage in mobile marketing in 2011.

8- Smartphone Sales Up 85% Year-Over-Year

Gartner’s mobile market report says 428 million mobile devices were sold in the first quarter of 2011, representing a 19% increase year-over-year. A lot of that growth is due to smartphone sales, which were at 100.7 million, a 85% year-over-year increase.