Sam’s Daily – April 15th 2011

Companies look outside for search marketing help

Companies with more money at hand coming out of the recession are using those funds to outsource some of their search marketi -More-

social media policy, blogging, twitter, facebook10 Considerations When Creating a Social Media Policy

from MackCollier.com by Mack Collier

More and more companies are adopting the Nike philosophy of ‘Just Do It’ when it comes to social media.  And while there is value in jumping in the water, companies and organizations are increasingly seeing the need for a social media policy that will help employees understand how these tools should be used on behalf of their employer.  If your company or organization is considering creating a formal social media policy, here are 10 areas to consider:

Article: Audience Targeting, ROI Draw Advertisers to Digital Video

Audience and ROI both biggest draw and downside of online video advertising

RDV_Web: une journée sous le signe de l’internet social

Hier, plus de 500 personnes, parmi lesquelles des représentants de L’Oréal, du Cirque du Soleil, de Desjardins et de nombreuses agences, étaient rassemblées au Centre Mont-Royal pour la deuxième édition du RDV_Web.

IAB: 2010 online ad sales hit $26 billion

The online ad spend last year reached an all-time high of $26 billion and for the first time surpassed newspapers, which had  -More-

Checking In on Foursquare or Facebook Becomes a Game With Virgin America

from Mashable! Social by Todd Wasserman
Virgin America, which has sought to make flying more fun than mundane for its customers, is now trying out a similar philosophy for those waiting at one of its terminals.

smb woman imageSocial Media for Small Businesses: 6 Effective Strategies

from Mashable! Social by Nellie Akalp
Many small business owners I encounter are either too busy for social media, or they don’t truly understand Facebook, Foursquare, or Twitter. So they choose to delegate these tools to interns or specialists. This may not always be in the best interest of the company.

An Idiot-Proof Way to Create a Professional Video for Your Website in Minutes

from Social Media Today by Tony Ahn

Video links now appear on the first page of Google search results. Now everyone can take advantage of this by creating a beautiful, professional quality video for their website in minutes, no skill (or brains!) necessary.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>