This is the culmination of a nine part series detailing how online media is different and similar in Quebec as compared to English Canada and the United States.
Quebec’s state of the online nation is a presentation assembled by IAB Canada’s Quebec council. Its goal is to present online media in Quebec, its particularities, its differences, its practices and peculiarities to Toronto based agencies, advertisers and elsewhere to facilitate their doing business with the online community in Quebec. The presentation is kept up to date and is available both on IAB Canada’s knowledge center (intranet) and on SlideShare – see below.
- What’s so different in Quebec? We’re predominantly French speaking
- Our culture is different from yours – our French ancestry
- What does this means for advertising?
- We have an inferiority complex – be aware
- Our very own star system – Use it to your advantage
- We are latin – warm blooded – very social
- Who’s online in Quebec – how many people use the Web regularly and is there still any growth?
- How do we spend our time online?
- How does this compare to other media to our time spent with other media?
- How to use comScore to understand Quebec numbers
- Online surfing habits of French and English Canadians – a look at comScore categories and how we differ
- Ad spend online in Quebec – are we getting our fair share?
- How does online ad spend compared to other media in Quebec?
- What are the spending trends telling us for the future?
- What are our Social media habits?
- Which social networks do we prefer?
- Which are on the rise and which are going away?
- The agency-publisher relationship in Quebec
- CPMs are higher in Quebec – Consider us a niche environment
- No Agency Rate Card in Quebec
- Quebec’s creativity and resourcefulness translated within agencies and publishers
- Quebec’s online reps work harder
- Are clickthroughs better or worse in Quebec?
- Where is traditional media going?
- How we consume online video
- Gaming is different in Quebec