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You are browsing the site archives for April 2011.
Sam’s daily shared newsstories for April 30th 2011
I visited Los Angeles on business in 2001 and took advantage of an afternoon when the meetings got cancelled to visit Hollywood. I worked for Showbizz.net (French entertainment news website) at the time so this was my mecca. I was already a collector or Hard Rock Cafe t-shirts so a visit here was called for. The HRC Hollywood is located near Universal Studios theme park within the Universal Citywalk. My means were quite limited at the time so I didn’t visit the park nor did I eat here.
1- 4 Ways Behavioral Targeting Is Changing the Web from Mashable | The Social Media GuideBusiness & Marketing by Lauren Drell We’ve already seen signs of it — targeted ads on Facebook, suggested people to follow on Twitter, even Google Instant seems to know what you’re thinking — but how is behavioral targeting changing the Internet at large? 2- Report questions whether […]
Sam’s daily shared news items for April 27th, 2011
We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… This post is a major update to a previous one “Traditional media performance indicators” (20 January 2010), however this one is segmented in that we’ll discuss only radio in this post. Others will follow to cover individually television, newspapers, magazines and other media platforms.
What’s the situation really like in 2011? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape. Let’s look at the situation with Radio a bit:
My daily shared news stories for April 25th 2011
Sam’s daily shared news
Sam’s shared stories for April 22nd, 2011
So what does this mean? If means more and more advertisers and marketers are getting online. They are understanding its value to them. If you are not yet active with online advertising & marketing, be you a large or very small advertiser – get with the program. There is a way in which it will work wonders for you if you take the time to test out various tactics.
If you’re only doing search, it’s time to discover display and directories. It’s time to discover behavioral targeting, retargeting and intent targeting. If you’re only doing classifieds online, try something else. The mix of all media and tactics is what works best. Exactly what mix will vary from one product / service / target audience to another. You need to test things to see what words best for you.