Monthly Archives: March 2011

Mar 29

Gaming is less gender specific in Quebec

Posted on by
drapeau-quebec

This post is the ninth instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online. Part five looked at ad spend online in Quebec compared to other media. Part six looked our social networking habits, which sites we consult the most and which are we not returning to… Part seven explained the agency-publisher relationship in Quebec as it differs from that in Toronto or elsewhere. Part eight detailed how online sales reps need to be more creative, more resourceful than their counterparts in Toronto. Continue reading →

Mar 25

3rd West Coast Virtual Trip

Posted on by
whistler

My last West Coast trip only yielded à 4 badges. However, many badges are still available out West and more are being created. So I took another few days to cheat and unlock 9 more badges. Continue reading →

Mar 22

Quebec Online Sales Reps Are Busy Bees

Posted on by
drapeau-quebec

This post is the eighth instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online. Part five looked at ad spend online in Quebec compared to other media. Part six looked our social networking habits, which sites we consult the most and which are we not returning to… Part seven explained the agency-publisher relationship in Quebec as it differs from that in Toronto or elsewhere. Continue reading →

Mar 18

Hard Rock Cafe Niagara Falls

Posted on by
HardRockCafe-150x150

I visited the Hard Rock Cafe Niagara Falls Canada on July 10th 2007 while on vacation with my family to Marineland and Canada’s Wonderland (Toronto). It is a typical HRC restaurant with the usual menu. We decided, as we were leaving on the 12th, to make a 20 minute detour in the US. We crossed the Rainbow Bridge separating Niagara Falls Canada in Ontario with Niagara Falls US in New York state. You can actually see one HRC from the other! Continue reading →

Mar 15

Performance Indicators : Newspapers

Posted on by
newspaper

We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… This post is a major update to a previous one “Traditional media performance indicators” (20 January 2010), however this one is segmented in that we’ll discuss only daily newspapers in this post. Others will follow to cover individually television, radio, magazines and other media platforms.
What’s the situation really like in 2011? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape. Let’s look at the situation with Daily Newspapers a bit: Continue reading →

Mar 11

The difference between Yellow Pages and other traditional media

Posted on by
Yellow_Pages_logo

There is a significantly different way in which Yellow Pages companies’ worldwide view the Internet, mobile and all interactive platforms than the way that traditional media companies view them.
This difference just came to me today as I was attending the Borrell Associates Local Online Advertising Conference listening to the directories’ panel discussion that followed the newspaper, radio and television panels. Just to disclose everything, I’m an online guy first and foremost and I work for a radio group – I’ve worked for 3 actually in the past 8 years. Continue reading →

Mar 08

Are CPMs higher in Quebec?

Posted on by
drapeau-quebec

This post is the third instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online. Part five looked at ad spend online in Quebec compared to other media. Part six looked our social networking habits, which sites we consult the most and which are we not returning to… Continue reading →

Mar 04

5th East Coast Virtual Trip

Posted on by

This fifth trip extended on the whole East Coast – finally some badges I can unlock in Montreal without cheating! I unlocked 10 badges this time around. Here are 6 badges unlocked in Montreal in December 2010: Continue reading →

Mar 01

62% of ALL Quebecers use Facebook

Posted on by
drapeau-quebec

This post is the third instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online. Part five looked at ad spend online in Quebec compared to other media. Continue reading →