Sep 20

2nd NYC virtual trip

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My first virtual trip online brought me to New York City with the clear goal of unlocking a good number of Foursquare badges – 10 in that instance. I’ve since accomplished 2 other such online expeditions; one in Chicago and another in Pennsylvania (subject of an upcoming post) – each unlocking many Foursquare badges. Those trips gave me much insight into the workings and rules under which operates Foursquare. Continue reading

Sep 13

What’s the relevance of the clickthrough?

interactive mktg metrics used US 201003

Still today I hear advertisers, agency professionals and online advertising reps keep coming back to clickthroughs as a measure of success. Can I take 2 minutes and explain to you how important the almighty clickthrough really is? Continue reading