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  1. 21st century loyalty marketing — Conversion Marketing-Communication & Brand Publishing

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  5. Loyalty Marketing in the Time Of Facebook, 4Square and SCVNGR « Carey Mende-Gibson

    [...] of these factors drive the game Farmville. To put this in to perspective, Farmville has more active users than Twitter. When designing loyalty marketing programs for the world we live in, we can use the dynamics above [...]

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