2010 Predictions – want more? | Samuel Parent's Blog

updated January 21, 2010

I present to you at this year’s end, the many predictions made in 2009 for 2010 and published everywhere across the Web. You’ll find plenty of eMarketer graphs & comments +tons of links to several other predictions about the coming year. These predictions cover marketing priorities, tactics, advertising spend, gaming consoles, mobile marketing, daily newspapers, electronic products, local marketing, Internet penetration in Canada, etc …

Here are the marketing priorities for 2010:

Acquiring new customers
Retention / engagement with customers already acquired
- Personally (and here I’m thinking only of my experience with Bell Mobility for which I am a very good and loyal customers) I think that companies put too much effort on acquiring new customers to the detriment of customers already acquired. It’s easier to convert a loyal client into a brand ambassador than to convert a non-client to buy the first time.
Being an opinion leader
Increase sales to existing customers
Building a community with its customers

What advertising tactics will you employ to get there?

Social networks
Search Engine Marketing and Optimization
Email Marketing
Virtual Events
Online Advertising
Conferences
Print Advertising

The Limited’s social commerce experiment just a start; 63% of online retailers will make social a top priority in 2010 http://bit.ly/6RG8K5 (thanks @forrester)

Ad spend on mobile devices in 2010 will focus particularly in the browser (mobile version of websites), MMS and downloads.

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The market for gaming consoles will be dominated by

Play Station 3
followed by the XBox 360
and the Nintendo Revolution

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Growth in online advertising in the United States are expected to grow by 7% in 2010 and 11% globally.

For both years, the growth is slower than it was in 2008.

The United Kingdom is the European country where there is a greater share of advertising dollars that are placed online (30%), followed by Germany, France, Spain and Italy.

Spain will make the greatest gains between 2009-2010 from 10.8% to 12.9%, or +2.1 share points.

Online advertising in Europe will grow by format as follows in 2010:

11% for search engine marketing
5% for display advertising

Advertising investments in video games remain focused on online games compared to console games and computer.

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Advertising investments on social networks in the U.S. they will grow 13% in 2010.

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Meanwhile, revenues of newspapers in the United States will continue to decline, the 5.3% in 2010.

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The total worldwide advertising spend will continue to decline in:

North America, and
Western Europe

They’ll grow in by cons:

Asia
Latin America
Emerging Europe (East), and
Africa / Middle East

Electronic devices that are capable of accessing the Internet and submit videos, worldwide, will explode in coming years.

Online marketing spending for 2010 by SMBs in the United States will:

Increase significantly for email marketing and social media marketing
Increase a little in search engine marketing
Decrease much for banners and display advertising

Online marketing spending for B2B SMBs in the United States will:

Greatly increase for website, email, search, social media, video and webcasts
Remain unchanged vs. 2009 in sponsorships, display advertising and reviews

Local marketing spend by segment indicates that they will grow in 2010 eaqually in advertising and promotions.

The proportion of Canadians using the Internet should reach 71% in 2010 and 72% in 2011 – and slowly progressing towards the 98% observed by radio and television industries. To get there, we will take another generation …